Director of Marketing & Communication

AccorCorpo; Cape Town; On-site; USD 60 000 - 100 000; Full time

Job summary

Mantis, a leading conservation-focused hotel group, seeks a Director of Marketing & Communication to lead their global marketing strategy. This role involves enhancing brand visibility, managing digital marketing efforts, and ensuring effective communication across platforms, all while promoting sustainability and community engagement.

Qualifications

• Over 10 years of experience in digital marketing, communications, or public relations.
• Passion for community impact, sustainability, conservation, and local engagement.
• Proven marketing success with strong analytical abilities.

Responsibilities

• Lead the development and execution of global marketing and communications strategy.
• Manage digital campaigns across SEO, SEM, email marketing, and social media.
• Develop press materials and manage internal and external communications.

Skills

Digital Marketing

Communications

Public Relations

Analytical Skills

Interpersonal Skills

Education

Bachelor’s Degree in relevant field

Job description

Company Description

Mantis is a leading, conservation-focused hotel group with eco-lodges, waterways, and eco-escapes located worldwide. Since 2000, sustainable travelers have enjoyed eco-tourism, safaris, and adventure travel with Mantis. Rooted in conservation, Mantis pursues sustainable business practices and develops tourism products respectful of the environment and local communities.

Whether small and intimate or vast and complex, on a sweeping African plain, beachside escape, or bustling city, each property offers guests a unique experience. All are connected by a shared obsession to be extraordinary and rare in a world of mass-produced sameness.

Job Description

The Director of Marketing & Communication for Mantis Collection leads the development and execution of the brand’s global marketing and communications strategy, focusing on strengthening brand equity and visibility. This strategic role ensures a consistent, compelling, and innovative brand presence across all platforms—driving awareness, guest engagement, and market positioning aligned with Mantis’ vision of conservation-led, luxury hospitality.

Strategy & Brand Development

• Develop and implement integrated marketing strategies that align with business goals, increase brand awareness, generate leads, and improve customer retention.
• Define and maintain Mantis’ brand positioning, voice, and storytelling framework, ensuring consistency and supporting innovation in sustainability, conservation, and luxury hospitality.
• Set clear, measurable objectives for brand, digital, and marketing efforts, with regular reporting and alignment across hotel marketing teams.

Digital Marketing & Web Management

• Lead digital campaigns across SEO, SEM, email marketing, display ads, and social media, optimizing based on data insights.
• Manage and update the Mantis website (WordPress), ensuring content relevance, technical soundness, and strategic messaging.
• Enhance web presence by providing an innovative, user-focused digital experience, with ongoing performance monitoring and content updates.

Content Creation, Social Media & Engagement

• Create and oversee engaging content for websites, blogs, social media, and newsletters that reflect Mantis’ values and experiences.
• Manage content calendars and ensure messaging consistency across channels.
• Grow and engage the online community on platforms like LinkedIn, Instagram, Facebook, X, and YouTube, fostering interaction and loyalty.

Brand Management & Creative Oversight

• Act as brand custodian, ensuring adherence to Corporate Identity standards across all marketing materials.
• Oversee development of brand collateral and toolkits for corporate and hotel use.
• Manage external creative partners, including agencies, photographers, and designers, ensuring quality and brand alignment.

Public Relations, Communications & Media Relations

• Develop press materials, media kits, and thought leadership content to position Mantis as a leader in conservation and luxury travel.
• Manage internal and external communications, including newsletters and blogs.
• Build relationships with media, influencers, and journalists to enhance brand exposure.
• Represent Mantis at industry events and media opportunities.
• Handle crisis communications to protect brand integrity.
• Monitor and report on PR and branding performance to inform strategy.

Campaigns, Partnerships & Event Marketing

• Plan and manage marketing events, trade shows, webinars, and conferences.
• Support campaigns like Mantis Impact, Mantis Travel Desk, and Accor Loyalty with tailored marketing.
• Collaborate with partners and regional teams to ensure cohesive campaigns that boost visibility.
• Identify partnership opportunities with influencers and media professionals.

Budget Management & Operational Support

• Develop and oversee the marketing budget, ensuring resource efficiency.
• Assist hotel marketing teams with budget guidelines.
• Work with operations to uphold brand standards at the hotel level, including brand audits.

Reporting, Analytics & Continuous Improvement

• Track and analyze campaign performance, engagement, and brand sentiment.
• Use insights to refine strategies and improve marketing effectiveness.

Qualifications

• Bachelor’s Degree in relevant field
• Over 10 years of experience in digital marketing, communications, or public relations
• Passion for community impact, sustainability, conservation, and local engagement
• Exceptional management and interpersonal skills
• Proven marketing success with strong analytical abilities

Additional Information

Our commitment to Diversity & Inclusion: We aim to attract, recruit, and promote diverse talent.

Why work for Mantis/Accor? We support your growth and learning, providing purpose and opportunities for exploration within our global brand.