Senior Marketing Manager - General Entertainment

Multichoice; Gauteng; On-site; ZAR 60 000 - 100 000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to lead innovative content marketing strategies aimed at growing market share and enhancing brand loyalty. This pivotal role involves collaborating across departments to implement a comprehensive go-to-market plan, managing the marketing budget, and overseeing a dynamic team. The ideal candidate will have extensive experience in marketing, particularly within the media and entertainment sector, and a strong ability to analyze market trends. Join a forward-thinking company where your expertise will directly impact brand success and audience engagement.

Qualifications

• 8+ years of marketing experience with at least 3 years in management.
• Strong background in media and entertainment industry is beneficial.

Responsibilities

• Develop and execute content marketing strategies to enhance brand reputation.
• Manage annual marketing budget and track performance against objectives.

Skills

Content Marketing Strategies

Brand Management

Market Analysis

Budget Management

Team Leadership

Education

Diploma or Bachelor's Degree in Marketing

Postgraduate Degree (MBA preferred)

Job description

Job Title: Senior Marketing Manager - General Entertainment

Location: Gauteng, Randburg

Deadline: May 29

Key Performance Objectives

Strategy and Execution

1. Generate integrated and targeted content marketing strategies that grow market share and enhance the brand's reputation.
2. Contribute to the development and implementation of a company-wide go-to-market plan, collaborating across departments.
3. Ensure alignment of business and brand objectives to increase awareness, consideration, and brand loyalty.
4. Develop value propositions for each campaign/show within different MAH regions.
5. Establish annual brand objectives, strategies, positioning, tactics, and measures.
6. Understand all elements of the business, including value chain and distribution.

Operations Deliverables

1. Evaluate market trends to maximize opportunities and mitigate issues.
2. Lead the development of creative briefs.
3. Manage ad agency performance, including briefing and creative asset development for MAH regions.
4. Track and analyze content performance and trends in viewership and channel performance.
5. Monitor content and channel performance to meet company objectives.
6. Prepare and present regular feedback and performance reports.
7. Lead marketing launch plans for various content campaigns.

Relationships and Service Support

1. Leverage external and internal networks to identify opportunities.
2. Identify and analyze potential partner relationships for content.
3. Maintain close contact with corporate marketing, regional heads, and MDs to ensure alignment.

Marketing Budget Management

1. Manage annual marketing budget and forecasting activities.
2. Track and optimize marketing spend for efficiency.
3. Monitor marketing performance against budgets and address variances.

People Management

1. Oversee team strength and performance, including attraction, retention, and development.
2. Ensure team alignment with company behaviors and strategic requirements.
3. Provide regular feedback, coaching, and mentoring to team members.

Qualifications

• Essential: Diploma or Bachelor's Degree in Marketing, Branding, or Communication.
• Postgraduate degree preferred; MBA advantageous.

Experience

• Minimum of 8 years in marketing or related fields.
• At least 3 years of management experience.
• Experience in media and entertainment industry beneficial.
• Working experience in Africa advantageous.