Digital Marketing Coordinator

Crimson Education; Cape Town; On-site; ZAR 25 000 - 45 000; Full time

Job summary

An innovative Edutech company is seeking a Digital Marketing Coordinator to join their mission-driven team. This role offers the chance to implement and optimize digital advertising campaigns across various platforms, collaborating with global teams to drive results. The ideal candidate will thrive in a fast-paced environment, showcasing their digital marketing expertise while contributing to the development of best practices. With a flexible working environment and opportunities for growth, this position is perfect for those passionate about education and technology.

Benefits

Flexible working environment

Annual training budget of $1,000

Support from staff psychologists

Engaging workshops and fireside chats

Qualifications

• At least 1 year of experience in digital marketing or a similar role.
• Experience in creating and managing Facebook Ads and Google Ads campaigns.

Responsibilities

• Implementing effective paid digital advertising campaigns across platforms.
• Analyzing and reporting on campaign performance, including A/B tests.

Skills

Digital Marketing

Facebook Ads

Google Ads

Analytical Skills

Communication Skills

Project Management

Job description

Want to revolutionize the future of education and do meaningful work that transforms future generations' lives?

Crimson Education, a New Zealand-based Edutech company founded in 2013, believes that personalized education can transform students into future world leaders. Since then, we have grown into a mission-driven team dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide, working with over 20,000 students.

Our tech platform connects tutors and mentors with high school students aiming for admission and scholarships to top universities in the US, Canada, UK, and beyond.

As a Digital Marketing Coordinator, your responsibilities include:

1. Implementing effective paid digital advertising campaigns to attract qualified prospects using cost-effective strategies across platforms like Facebook, Google, and others.
2. Contributing to Crimson's paid digital marketing activities across multiple countries by collaborating with regional digital marketing managers, country managers, local marketing teams, and the global digital marketing team to drive results.
3. Building, testing, and optimizing paid ad campaigns to improve performance continually.
4. Analyzing and reporting on campaign performance, including A/B tests, leads, revenue, and ROAS.
5. Leadership and Initiative: Participating actively in the global digital marketing team, contributing ideas, and working on projects to improve structure and processes.
6. Testing and launching new paid digital channels.
7. Sharing digital marketing knowledge with global and local teams.

Digital Campaign Management:

1. Launching paid digital advertising campaigns across several markets following global guidelines and budgets.
2. Selecting and designing A/B tests to improve results.
3. Tracking leads, lead progress, sales, and revenue from activities.

Analysis and Reporting:

1. Analyzing and reporting on campaigns, A/B tests, leads, revenue, and ROI.
2. Contributing to the development of Crimson's global digital marketing best practices and knowledge base.

Personal qualities we're looking for include:

Technical Experience

• At least 1 year of experience in digital marketing or a similar role.
• Experience in creating and managing Facebook Ads and Google Ads campaigns.

Soft Skills

• Growth mindset.
• Strong attention to detail.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects in a fast-paced environment.
• Effective collaboration with a globally dispersed team.
• Analytical and problem-solving skills.
• Exceptional learning agility.

Why work for Crimson

• Flexible working environment with options for remote work (role dependent).
• Opportunities for development and internal promotion.
• Annual training budget of $1,000.
• Support from staff psychologists.
• Engaging workshops and fireside chats.
• We embrace Radical Candor for feedback.
• We are a global organization operating in 28 markets and growing.

If you're passionate about education and people, thrive in a fast-paced, collaborative environment, and want to work with cutting-edge technology, we'd love to hear from you!

Please monitor your spam folder for correspondence from Team Tailor.

Key Skills

• Employment Type: Full Time
• Experience: 1+ years
• Vacancy: 1

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Marketing Coordinator • Cape Town, Western Cape, South Africa