Head of Marketing

Lula; Cape Town; On-site; ZAR 800 000 - 1 200 000; Full time

Job summary

A leading FinTech company in South Africa is seeking an experienced Head of Marketing to lead brand and product marketing initiatives. The ideal candidate will develop strategies to enhance market awareness and drive customer engagement, while fostering collaboration across teams. This role requires a strategic leader with strong analytical capabilities and excellent communication skills, dedicated to helping SMEs optimize their cash flow.

Qualifications

• Proven experience (7 years) in marketing with a strong focus on brand content and product marketing.
• Experience working in the SME or finance space is highly desirable.

Responsibilities

• Develop and execute brand strategies that strengthen Lula's position as a trusted fintech partner.
• Drive content strategies that educate, inspire, and engage our target audience.
• Build, lead, and mentor a high-performing marketing team.

Skills

Digital Marketing

Performance Marketing

B2B Sales

Customer Acquisition

Public Speaking

Education

Degree in relevant field

Job description

ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANYS EE TARGETS

WHAT WE DO

Lula is an innovative and humanfocused FinTech company on a mission to help small businesses optimise their cash flow. Our purpose is to help SMEs manage their businesses better faster and more simply so they can spend more time doing what they love.

If youre looking for a new place to call home that believes in the potential of the broader SME landscape in South Africa and a place where youll work with awesome people then Lulas the place for you!

OUR VALUES

Collaborative were a clan and work together as a team always towards a common goal

Committed were accountable and follow through no matter the challenge

Curious we look for better ways to do things and make a positive difference

Connected we stay close to learn from and look to understand each other and our customers

Compassionate we go out of our way to care about our colleagues our customers and our community

OVERALL PURPOSE

Were looking for an experienced and dynamic Head of Marketing to lead our brand content and product marketing initiatives.

The role requires a strategic collaborative and handson leader who can effectively work with others to craft and execute marketing strategies that drive awareness consideration and conversion while aligning with our core brand values.

You will play a pivotal role in shaping Lulas market positioning and ensuring our products resonate deeply with SMEs. By leveraging your expertise youll help us amplify our impact fostering meaningful connections with South African Business Owners.

As the Head of Marketing at Lula your role will involve :

Brand Marketing :

• Develop and execute brand strategies that strengthen Lulas position as a trusted fintech partner for SMEs
• Oversee brand consistency across all channels and touchpoints
• Lead initiatives to enhance market awareness and brand affinity

Content Marketing :

• Drive content strategies that educate inspire and engage our target audience.
• Oversee the creation of highquality relevant and impactful content across blogs social media email and other channels.
• Utilize storytelling to communicate Lulas value proposition effectively

Product Marketing :

• Lead gotomarket strategies for new products ensuring alignment with customer needs and business goals
• Collaborate with product teams to define messaging positioning and value propositions
• Drive adoption and retention strategies through innovative campaigns

Strategy and Performance :

• Develop datadriven marketing plans to achieve KPIs around awareness consideration and conversion
• Leverage customer insights and market data to inform strategy
• Measure and report on campaign performance iterating for continuous improvement

Leadership :

• Build lead and mentor a highperforming marketing team.
• Foster collaboration across crossfunctional teams including product sales and customer success

THE SKILLS AND EXPERIENCE WERE LOOKING FOR

• Grade 12 achieved
• Degree in relevant field would be highly advantageous
• Proven experience 7 years) in marketing with a strong focus on brand content and product marketing
• Experience working in the SME or finance space is highly desirable
• Track record of creating highimpact strategies that drive awareness consideration and conversion
• Strong analytical capability with a datadriven approach to decisionmaking
• Excellent leadership and teambuilding abilities
• Superior communication skills with an aptitude for storytelling and persuasive messaging

THE COMPETENCIES WERE AFTER

• Creative mindset and ability to effectively execute on ideas
• Confident communicator who can persuade and inspire others across various communication channels
• Resilience and the ability to face and overcome challenges within a fast paced and growing organisation
• Critical thinking and the ability to challenge the status quo
• Team player who collaborates effectively with others across the organisation at all levels to solve problems effectively
• Self motivation and the ability to operate independently and take initiative without being asked to

Please note that all appointments are subject to our background checking process which may include Credit Criminal and any other job inherent checks

Required Experience :

Director

Key Skills

Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1

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