E- Commerce / Online Brand Store Manager

Execustaff Recruiting Services; Johannesburg; On-site; ZAR 40 000 - 80 000; Full time

Job summary

An established industry player is seeking a dynamic E-commerce Manager to drive online sales and enhance the digital customer journey. This role involves managing online sales channels, collaborating on marketing strategies, and leveraging data analytics to optimize performance. The ideal candidate will have extensive experience in direct marketing, CRM tools, and a strong understanding of the retail e-commerce landscape. Join a forward-thinking team that values creativity and strategic thinking, and make a significant impact on the company's growth and success.

Qualifications

• 7+ years of experience in e-commerce and direct marketing.
• Proficiency in Google Analytics and Adobe Analytics.
• Strong project management and communication skills.

Responsibilities

• Manage and optimize online sales channels and CRM communication.
• Collaborate on e-commerce roadmap and marketing plans.
• Analyze data to improve e-commerce performance.

Skills

Online Customer Journey Mapping

Direct Marketing

E-commerce Management

Data Analytics

CRM Tools

Project Management

Digital Strategy

Market Analysis

Communication Skills

Presentation Skills

Education

Degree in Marketing Management

Relevant Diploma in Marketing/Data Analytics

Tools

Google Analytics

Adobe Analytics

Google Marketing Platform

CMS

Job description

• Successfully grow online sales capability through e-commerce channel
• Effectively support cross-functional integration
• Manage and optimise all online sales channels, including owned and partner platforms
• Connect e-commerce to existing digital ecosystem and optimise for sales
• Manage all CRM / direct marketing communication
• Proactively monitor and optimise ecosystem and accurately report to business using data insights

Key responsibilities for this position include, but are not limited to :

• Collaborate on developing e-commerce roadmap and marketing plan to support business objectives and sales goals across business units
• Collaborate across functions and within Marketing to effectively integrate e-commerce into digital ecosystem and activities
• Collaborate with Product Marketing and Digital Marketing Specialists to ensure alignment with business unit priorities
• Proactively manage online sales touchpoints including owned and partner sites
• Manage e-commerce digital assets and content effectively for all products
• Analyse data and performance of e-commerce ecosystem to draw performance insights, identify gaps and suggest improvements
• Online customer journey mapping and orchestration
• Manage online customer journey optimising for sales, including :

o Lead generation for both B2C and B2B products

o Conversion on owned e-commerce channel and that of retail partners

o Proactively find new digital ways to generate online sales

• Develop CRM marketing plan to support business objectives and goals across business units
• Manage all CRM / direct communication deployment, measurement and reporting
• Implement CRM campaigns to engage, retain, upsell and recruit prospects
• Execute campaigns using different communication tools including e-mail, sms, push notifications etc.
• Database management of Personal Identifiable Information (PII)
• Proactively optimise all activities towards KPIs
• Liaise and manage vendors effectively to ensure efficient operation
• Develop best practice cases based on campaign implementation
• Weekly reporting to the marketing and subsidiary head

Operational Responsibilities :

• Achievement of Sales Target
• Marketing budget management and vendor registration, including managing Purchase Orders, Invoicing etc.
• Monthly management and updating of direct marketing budget and plans
• Uploading plans, CEs, POs, invoices, vouchers, process payment once proof of work received
• Develop briefs for digital agencies and web administration services

Organization Impact / Influence

• Extensive High Level Strategic / Operational Interaction with (Internal) : Product Management, Corporate Marketing; Sales / KAM Team, Service,

Finance, Procurement; Logistics

• External Interaction with : E-commerce vendors.
• Nature and Purpose of the Interaction :
• Product management : Marketing strategy and implementation, product specs, images
• Corporate Marketing : BU Marketing strategy alignment with Corporate Marketing strategy
• SALES / KAM Team : sharing E-commerce planning
• Finance : Budget management, invoice payments to vendors

Supervisory Responsibilities

• Direct reports
• E-Commerce Experience Specialist
• Indirect Reports : None

Required Qualifications and Experience

• Relevant Degree / Diploma in Marketing / Data Analytics
• 7+ years experience
• Experience in online customer journey mapping and orchestration
• Experience in a direct marketing and e-commerce
• Understanding of the retail e-commerce space
• Experience using various CRM tools
• CMS knowledge
• Experience with Google Marketing Platform
• Proficiency in Google Analytics, Adobe Analytics, and Audience Manager preferred
• Digital marketing workflows and campaigns
• Market analysis and trends
• Digital strategy and marketing including e-commerce and CRM
• Content and asset management, campaign analytics / insights reporting, ROI analysis
• Solid interpersonal and communication skills
• Very strong project management skills
• Strong presentation and writing skills
• Results oriented and self-motivated
• Strategic thinker and creative marketer
• Ability to work well under pressure and within tight deadlines
• Ability to multi-task on a number of various tasks at hand
• Assertive and output based

Educational Requirements

• Degree in Marketing Management

Please only apply should you meet all of the requirements. Should you not receive any feedback from us with regards to your application after 2 weeks, please consider your application unsuccessful.

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Brand Manager • Johannesburg, South Africa