Head Of Performance Marketing (Johannesburg)

HyperionDev; Johannesburg; Hybrid; ZAR 60 000 - 100 000; Full time

Job summary

Join a forward-thinking company as the Head of Performance Marketing, where your expertise will drive learner acquisition and revenue growth. In this dynamic role, you will lead innovative marketing strategies across various channels, ensuring a seamless user journey from lead generation to enrollment. Collaborate with a talented team and senior management to shape the future of tech education, making a significant impact on learners' careers globally. Embrace the opportunity to work in a hybrid environment that values growth, learning, and continuous improvement.

Benefits

Hybrid work options

Flexibility

Remote work availability

Opportunities to learn new tech skills

Qualifications

• 5+ years in growth or performance digital marketing roles.
• Strong focus on performance marketing and analytics.

Responsibilities

• Develop and execute marketing strategies for learner acquisition.
• Analyze data to optimize performance and enhance growth.

Skills

Digital Marketing

Performance Marketing

Analytics

SEO

Lead Generation

Conversion Optimization

Team Leadership

Communication Skills

Tools

CRM Software

Job description

Head of Performance Marketing (Johannesburg)
Johannesburg | Hybrid

ABOUT US

HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world.

We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers.

We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook), which recognised us as the most socially impactful startup operating in Africa, where we initially started our work. We are dedicated to closing the global tech skills gap by integrating tech education with human mentorship and expert code review, powered by a workforce in Southern Africa, which lowers the cost of accessible technology education.

This model has been successful, reaching millions of learners annually from over 60 countries.

We have partnered with government bodies such as the UK's Department for Education, which provides scholarships for students to study on our bootcamps and gain employment at companies like AstraZeneca and the UK's NHS. We have raised the largest crowdfunding round for an edtech company in history, backed by nearly investors.

As a profitable, scale-up tech business, join us in making the world a more stable, safer, and fair place.

ABOUT THE ROLE

As our full-time Head of Performance Marketing, you will lead efforts in learner acquisition and revenue generation, overseeing marketing strategy with a focus on performance and admissions.

This role requires a dynamic leader who can align marketing and sales activities to drive growth across all learner acquisition channels. You will manage our B2C and B2B marketing strategies, driving growth through innovative campaigns, performance analytics, and optimization of the user journey from lead generation to enrollment. You will be part of the senior management team, shaping organizational culture and strategic decisions impacting growth.

RESPONSIBILITIES

1. Develop and execute comprehensive marketing strategies to increase learner acquisition and enrollments across digital marketing, paid search, social media, and SEO.
2. Implement and optimize performance marketing initiatives to maximize ROI, focusing on lead generation, conversion, and retention.
3. Collaborate with the marketing team to ensure campaign integration and consistent messaging.
4. Analyze data to identify trends, optimize efforts, and enhance performance.
5. Manage and monitor digital campaigns, adjusting strategies based on metrics and feedback.
6. Lead and mentor a high-performing team, fostering a culture of continuous learning and innovation.
7. Work with senior management to develop strategic plans aligning with company growth.
8. Collaborate with other departments to ensure cohesive learner acquisition and revenue strategies.

REQUIREMENTS

• Minimum 5 years in growth or performance digital marketing roles.
• Strong focus on performance marketing, analytics, and conversion optimization.
• Experience managing large-scale digital campaigns across multiple channels.
• At least 2 years in senior leadership, managing teams in tech or education sectors.
• Proven results in high-growth environments, meeting or exceeding revenue targets.
• Strong analytical skills, experience with CRM and data analysis.
• Excellent leadership and communication skills.

BENEFITS

Hybrid work options, flexibility, and remote work availability. Opportunities to learn new tech skills through our coding bootcamps. Be part of a leading tech company impacting education and careers globally. Work with top talent and leaders in edtech and developer education. Make a difference by making education accessible to those who need it most. Our values emphasize growth, learning, and relentless improvement.

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