Copywriter

PlaceTalent; Pretoria; On-site; ZAR 30 000 - 60 000; Full time

Job summary

Join a dynamic team as a Copywriter, where your creativity will shine through in developing engaging and persuasive content across multiple platforms. This role is perfect for those who thrive in a fast-paced environment, crafting compelling copy for digital campaigns, social media, newsletters, and more. You will collaborate closely with designers to create visually appealing materials and support new product launches with strategic messaging. If you have a passion for storytelling and a keen eye for detail, this opportunity offers the chance to make a significant impact in a collaborative and innovative setting.

Qualifications

• 3-5 years of professional copywriting experience required.
• Ability to develop copy for a U.S. audience is essential.

Responsibilities

• Develop engaging copy for various marketing campaigns.
• Collaborate with design teams to create compelling materials.

Skills

Copywriting

Proofreading

Editing

Content Creation

Social Media Management

Marketing Strategy

Strong Writing Skills

Education

Diploma in Languages / Journalism

Degree in Languages / Journalism

Tools

Microsoft Office

Google Suite

SEMrush

Grammarly

Copyscape

Read-able

ChatGPT

SproutSocial

Marketing Cloud

Google Drive

Job description

As a Copywriter, you will be responsible for developing engaging, accurate, and persuasive copy across various marketing and advertising platforms. The role primarily focuses on professional-facing content with some consumer-facing communication responsibilities. You'll be part of a collaborative team working on digital campaigns, websites, emails, print ads, social media content, retail marketing, catalogs, and more.

Minimum Requirements :

• Diploma in Languages / Journalism
• Degree in Languages / Journalism (Desirable)
• 3-5 years of professional copywriting experience
• Proven experience in :
• Proofreading and editing
• Working in a fast-paced, agency-like environment
• Proficiency in Microsoft Office or Google Suite
• Strong writing and editing skills
• Ability to develop copy for a U.S. audience
• Familiarity with tools like SEMrush, Grammarly, Copyscape, Read-able, ChatGPT, and Google Drive

Key Responsibilities :

• Copywriting

Develop copy for ad and marketing campaigns (digital, search, retail).

• Collaborate with the design team to create compelling campaign material.
• Write content for packaging, brochures, retailer displays, and websites.
• Create and optimize blog articles.
• Support new product launches with strategic copy.
• Ensure all content meets legal approval standards.

Social Media

• Assist with content creation and strategy
• Coordinate visuals with the design team.
• Monitor and manage content via SproutSocial.
• Contribute to monthly content calendar development.

Newsletters

• Draft and distribute bi-weekly newsletters
• Upload newsletters to Marketing Cloud.

Maintain and update the blog

• Optimize articles for readability and relevance.