Paid Search Specialist

3 Media Web Solutions, Inc; Cape Town; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An established industry player is looking for a Paid Search Specialist to drive lead generation through innovative digital marketing strategies. In this role, you will manage substantial budgets, optimize campaigns, and leverage data analysis to meet performance targets. This is a fantastic opportunity to join a diverse team committed to transforming lives through education. If you are passionate about digital marketing and eager to make a difference, this role offers a chance to grow your skills in a supportive environment.

Benefits

Two complimentary short courses per year

Subsidized medical aid

Generous leave policy

Employee Assistance Program (EAP)

Qualifications

• 1-3 years of experience in paid search media management.
• Strong data analysis skills and a data-driven approach.

Responsibilities

• Manage strategy and performance of paid search marketing campaigns.
• Optimize campaigns using data analysis and platform expertise.

Skills

Paid Search Media Management

Google Ads

Microsoft Ads

Data Analysis

A/B Testing

Education

Bachelor's Degree

Tools

Google Ads

Microsoft Ads

Job description

Note : By applying to this position, your application is automatically submitted to the following location: Cape Town, ZA.

At 2U, we are all in on purpose.

We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale.

As the parent company of edX, the world's leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees.

Together with more than [number] colleges, universities, and corporate partners, we are helping to unlock human potential.

What We're Looking For

We are seeking a Paid Search Specialist to manage the strategy, execution, and performance of paid search marketing campaigns aimed at generating leads across 2U's global portfolio of degree, boot camp, and executive education programs.

This person will be responsible for delivering lead volume and revenue within cost-per-acquisition and ROI targets for an assigned portfolio of accounts with substantial budgets.

The role involves creative testing, media innovation, and automation strategy.

The ideal candidate has demonstrated analytical skills and is motivated to become an expert in digital marketing.

Responsibilities Include, But Are Not Limited To

1. Managing the strategy, execution, and performance of paid search marketing campaigns to generate leads.
2. Ensuring pacing to budget and meeting lead volume and revenue targets within cost-per-acquisition and ROI goals.
3. Developing hypotheses and executing A/B tests to inform business decisions on creative, audience targeting, and platform capabilities.
4. Using data analysis and platform expertise to optimize campaigns and generate actionable insights.
5. Performing keyword discovery, expansion, and optimization.
6. Building reports to monitor KPIs and communicate performance trends.
7. Collaborating with marketing stakeholders to optimize performance and prioritize work based on business impact.
8. Identifying opportunities for audience, geography, and channel expansion.
9. Staying updated on industry best practices and applying them as appropriate.

What You Should Bring

• 1-3 years of experience in paid search media management, including text-based search campaigns and PMAX campaigns; DemandGen experience is a plus.
• Hands-on experience with Google Ads and Microsoft Ads.
• Attention to detail and excellent time management skills.
• Strong data analysis skills and a data-driven approach.
• Motivation to become an expert in digital marketing.
• Self-motivated and process-oriented thinking.
• Strong business writing and interpersonal skills.
• Bachelor's degree or higher.

Additional Attributes That Will Help

Our global team is diverse and committed to transforming lives through education. We believe every employee can advance our shared purpose, and life at 2U should be fun and meaningful. If you're excited to help over 40 million learners access world-class online higher education and make a difference, we encourage you to apply.

Benefits & Culture

We offer comprehensive benefits tailored per country and promote a healthy work/life balance.

Full-time, ZA benefits include:

• Two complimentary Getsmarter short courses per year.
• Subsidized medical aid with Discovery Health Medical Scheme.
• 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit.
• Employee Assistance Program (EAP).
• Generous leave policy, including volunteer leave, study leave, sports leave, and festive breaks.

2U is committed to diversity and inclusion, fostering a culture of belonging, respect, and equity. We provide reasonable accommodations during recruitment. If you need assistance, please contact us at: J Ljbffr.

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