Campaign Planner

Rochester Furniture Ltd.; Gauteng; On-site; ZAR 360 000 - 540 000; Full time

Job summary

A leading company in the furniture retail sector is seeking a Campaign Planner to join their dynamic team. The ideal candidate will develop strategic multi-channel marketing campaigns aimed at driving sales and brand awareness. This role requires strong analytical, communication, and project management skills, along with the ability to collaborate effectively with cross-functional teams. If you are passionate about marketing and have a successful track record in campaign planning, we encourage you to apply.

Qualifications

• Proven experience as a Campaign Planner or similar role.
• Strong project management skills with the ability to handle multiple campaigns.

Responsibilities

• Develop and execute comprehensive marketing campaigns across multiple channels.
• Conduct market research and analyze customer data to identify target audiences.
• Manage campaign budgets, track expenses, and ensure ROI-driven investments.

Skills

Analytical

Communication

Project Management

Creative Thinking

Education

Bachelor's degree in marketing

Bachelor's degree in business

Tools

Google Analytics

Job description

Job Title: Campaign Planner

Location: Sandton

Job Type: Full-time

We are looking for a highly organized and knowledgeable Campaign Planner to join our Retail Media team.

The ideal candidate will be responsible for developing and executing strategic multi-channel marketing campaigns that drive sales, revenue growth, and brand awareness.

The candidate should have a strong background in marketing and sales, with excellent analytical, communication, and project management skills.

The Campaign Planner will work closely with cross-functional teams and key stakeholders, including creative, digital, sales teams, and vendors, to ensure successful campaign implementation.

Key Responsibilities:

1. Campaign Development: Develop and execute comprehensive marketing campaigns across multiple channels (digital, social, email, events).
2. Target Audience Analysis: Conduct market research and analyze customer data to identify target audiences, preferences, and behaviors.
3. Marketing Strategy: Collaborate with cross-functional teams to develop marketing strategies aligned with business objectives.
4. Budget Management: Manage campaign budgets, track expenses, and ensure ROI-driven investments.
5. Performance Analysis: Monitor campaign performance, analyze results, and provide data-driven insights for future optimization.
6. Stakeholder Communication: Communicate campaign plans, progress, and results to internal stakeholders, including sales teams, product managers, and leadership.
7. Sales Alignment: Collaborate with sales teams to ensure campaign messaging and tactics align with sales strategies and objectives.

Qualifications:

• Essential: Bachelor's degree in marketing, business, or related field.
• Proven experience as a Campaign Planner or similar role in marketing or advertising agencies.
• Strong project management skills with the ability to handle multiple campaigns.
• Excellent communication and interpersonal skills for effective collaboration.
• In-depth knowledge of digital marketing channels and metrics.
• Proficiency with marketing analytics tools and platforms.
• Experience with data analytics, including familiarity with Google Analytics.
• Creative thinking and problem-solving skills.
• Ability to work in a fast-paced environment.

Desirable: Experience in sales or sales support roles; marketing certifications such as Google Analytics Certification and UX.

If you are a strategic thinker passionate about marketing with a successful campaign planning track record, we would love to hear from you.

Join our team and help deliver impactful marketing campaigns that drive business growth.