Digital Marketing Specialist

TotalEnergies; City of Johannesburg Metropolitan Municipality; On-site; ZAR 300 000 - 500 000; Full time

Job summary

A leading energy company is seeking a Digital Marketing Specialist to enhance customer engagement through innovative digital strategies. This role involves developing customer offers, managing digital platforms, and analyzing campaign performance to drive growth in South Africa and beyond. The ideal candidate will have strong analytical skills and a proven track record in digital marketing.

Qualifications

• At least 5 years of digital marketing experience.
• Proven experience in Digital Product Development and Digital Marketing.

Responsibilities

• Leading the development and launch of a differentiated digital customer offer.
• Measuring and reporting on digital campaign performance.
• Collaborating with various departments to plan digital marketing campaigns.

Skills

Digital Marketing

Analytical Skills

Networking

Education

Bachelor's degree in digital marketing

Job description

Contexte et environnement
The South African energy market is in a flux of change with amendments and implementation of new acts. The petroleum industry operates within a regulated framework. TotalEnergies Marketing South Africa is still a challenger brand in comparison to the competition.

Activités
As a Digital Marketing Specialist, you would be responsible for:

• Leading the development and launch of a differentiated digital customer offer and experience from concept to market.
• Leading digital efforts for customer-facing products in South Africa and supporting initiatives in Namibia and Eswatini.
• Localizing digital platforms and systems aimed at collecting customer information, creating insights, and engaging customers for TotalEnergies marketing programs.
• Managing and advising on all aspects of Digital Platforms for the business.
• Ensuring continuous communication with all stakeholders.
• Collaborating with Retail, Lubricants, B2B & SFS to plan digital marketing campaigns and maintain TotalEnergies' social media presence across all digital channels.
• Setting digital strategies aligned with the role of digital in TotalEnergies' group strategy.
• Measuring and reporting on digital campaign performance, assessing KPIs, and providing recommendations.
• Identifying trends and insights to optimize spend and performance.
• Brainstorming new growth strategies and staying updated on industry trends and technologies.
• Utilizing strong analytical skills to evaluate customer experience across channels and touchpoints.
• Maintaining and facilitating online marketing communications.
• Reporting website traffic, highlighting unique visitors and tools used, to increase traffic.

HSEQ
To manage and minimize HSE risks by ensuring compliance with policies, promoting a safe working environment, and contributing to HSE KPIs and risk reduction strategies.

Profil du candidat
The ideal candidate will possess:

• A Bachelor's degree in digital marketing, Corporate Communication, or similar.
• At least 5 years of digital marketing experience.
• Proven experience in Digital Product Development and Digital Marketing.
• Strong networking skills.
• Experience in digital product management across all lifecycle stages, including Agile delivery and campaign development.
• Knowledge of the latest online marketing trends and measurement practices.

Informations supplémentaires
TotalEnergies values diversity, promotes individual development, and offers equal employment opportunities to all candidates.