Marketing Manager

Danone; Johannesburg; On-site; ZAR 60 000 - 100 000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager to drive brand growth and profitability. This role involves strategic planning, product management, and leading a talented team to achieve ambitious goals. You will be responsible for analyzing market trends, managing budgets, and ensuring effective communication across departments. If you have a passion for brand innovation and a proven track record in FMCG, this is your chance to make a significant impact in a collaborative and fast-paced environment.

Qualifications

• 7+ years in brand management within FMCG.
• Experience in P&L management and cross-functional teamwork.

Responsibilities

• Develop and implement brand strategies to achieve budgeted volumes.
• Lead product development and monitor sales performance.

Skills

Brand Management

Strategic Thinking

Project Management

Communication Skills

Problem-Solving

Education

3-year degree in Marketing or Business

Postgraduate qualifications in marketing

Tools

P&L Management

ROI Analysis

Job description

To grow the top line of the brand and meet budget targets, this role involves taking accountability for the brand, providing clear direction to the team, and ensuring accountability for delivery.

About You

KEY AREAS OF RESPONSIBILITY

Planning and Strategy

• Gather and analyze company and market information for input into the development of the long-term brand strategy.
• Take accountability for short-term brand planning and execution based on the long-term strategy.
• Develop action plans to achieve budgeted volumes and profits.
• Drive both short and long-term strategies through the marketing team, overseeing project planning and implementation.

Performance

• Monitor sales performance (volume, value, profitability) of the brand.
• Identify and explore growth opportunities within the brand, incorporating them into the team's plans to improve volume and profitability.
• Lead product and concept development tailored for specific target markets.

Product Management

• Develop and implement new product launches.
• Monitor product profitability and adjust brand plans as needed.
• Drive innovation, extensions, and renovations to grow and refresh the brand.
• Anticipate potential project issues and resolve them proactively.

Brand Management

• Take overall accountability for the success of the brand portfolio.
• Implement strategy objectives through team operations.
• Serve as the interface between the Marketing Director and the team.
• Influence marketing team decisions and present ideas to the Director.
• Oversee activities of internal and external stakeholders to drive communication strategies.

Research

• Coordinate research with the S&I team to analyze market and product trends.
• Collaborate with the Marketing Director and S&I Manager to identify media trends and incorporate media innovations.

Integration

• Manage cross-functional relationships to meet marketing objectives, including R&D, Commercial, Finance, Production, Supply Chain, and Sales.
• Ensure effective communication between trade marketing and the team for successful implementation of plans and initiatives.
• Understand industrial processes related to the brand to support R&D and marketing initiatives.

Budgets and Marketing Expenses

• Manage the brand's budget in collaboration with the Marketing Director.
• Oversee daily budget management by team members.
• Analyze P&L to ensure profitability.
• Assist in budget setting and monitoring during monthly meetings.

Management and Leadership

• Manage and motivate the team to achieve objectives.
• Conduct performance reviews and IDP processes fairly.
• Recruit for team vacancies.
• Set team objectives and mentor team members.

Level of Competence Required

Competencies include brand vision, business strategy, integrated communication, media strategy, in-store marketing, community marketing, product knowledge, and innovation.

Academic and Trade Qualifications

• 3-year degree in Marketing or Business.
• Postgraduate qualifications in marketing are advantageous.

Work Experience and Skills

• At least 7 years in brand management within FMCG.
• 2 years managing teams.
• Experience in P&L management, ROI analysis, cross-functional teamwork, and networking.
• Strong communication, presentation, project management, and computer skills.

Personal Characteristics and Traits

• Strong leadership, credibility, strategic thinking, and problem-solving skills.
• Goal and action-oriented, flexible, passionate, and resilient under pressure.