Digital & Marketing Co-Ordinator

Lim Personnel; Gauteng; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An innovative firm is seeking a dynamic digital marketing specialist to enhance brand visibility and customer engagement through creative campaigns. This role involves planning, executing, and monitoring digital marketing strategies across various platforms, including social media and email. The ideal candidate will possess strong analytical skills and a knack for developing engaging content. With a focus on driving lead generation and optimizing marketing efforts, this position offers a unique opportunity to contribute to the growth of a forward-thinking company. If you are passionate about digital marketing and eager to make an impact, this role is for you.

Qualifications

• 4+ years of experience in digital marketing and social media management.
• Strong understanding of SEO, SEM, and PPC strategies.
• Experience with digital marketing agency is preferable.

Responsibilities

• Plan and optimize digital marketing campaigns across platforms.
• Develop engaging content for social media and email marketing.
• Track performance metrics and report on campaign success.

Skills

Analytical Skills

Written Communication

Creativity

Digital Marketing Tools Proficiency

Multitasking

Content Management Systems Knowledge

Understanding of Social Media Trends

Education

Bachelor's degree in Marketing

Bachelor's degree in Digital Marketing

Bachelor's degree in Communications

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Meta Business Suite

Mailchimp

HubSpot

Job description

This role requires a highly motivated and organized individual to support our client's digital marketing efforts.

The purpose of the job is to assist in the planning, execution, and monitoring of all marketing and digital campaigns across multiple platforms, including social media, email, SEO, and online advertising.

The role requires a combination of creativity, technical skills, and attention to detail to help drive brand awareness, customer engagement, and lead generation to support business growth.

Minimum requirements:

1. Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
2. Minimum 4 years of experience in digital marketing, social media management, or related roles.
3. Previous experience in a digital marketing agency is preferable.
4. Experience with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
5. Strong understanding of SEO, SEM, and PPC strategies.
6. Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.).

Skills :

• Strong analytical skills with the ability to interpret data and optimize campaigns.
• Excellent written and verbal communication skills.
• Creativity in developing engaging content and campaign ideas.
• Proficiency in digital marketing tools (Google Analytics, Meta Business Suite, etc.).
• Ability to multitask and manage multiple projects simultaneously.
• Knowledge of content management systems (CMS) like WordPress.
• Understanding of social media trends and audience engagement strategies.

Role and responsibilities :

Digital Marketing Campaigns

• Plan, execute, and optimize digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
• Track and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.).
• Assist in developing SEO and SEM strategies to increase organic and paid reach.

Social Media Management

• Develop and schedule engaging content for various social media platforms.
• Monitor and respond to audience interactions and comments.
• Track performance metrics and suggest improvements based on insights.

Content Marketing & Email Campaigns

• Assist in content creation for blogs, websites, social media, and email marketing.
• Manage email marketing campaigns, including list segmentation, automation, and performance tracking.
• Work with designers and content creators to develop compelling digital content.

Website & SEO Management

• Optimize website content for search engines (SEO).
• Monitor website traffic and user behaviour to improve the user experience.
• Coordinate with web developers for website updates and enhancements.

Analytics & Reporting

• Track and report key digital marketing metrics, including ROI, conversion rates, and engagement.
• Use tools like Google Analytics, Google Ads, and social media insights to optimize campaigns.
• Provide regular performance reports with recommendations for improvement.

Paid Advertising & Budget Management

• Set up and manage PPC campaigns on platforms like Google Ads and Meta Ads.
• Optimize ad spend to ensure maximum ROI.
• Monitor trends and adjust strategies based on data insights.

Key Performance Indicators (KPIs):

• Website Traffic & Engagement: Increase visitors and reduce bounce rates.
• Social Media Growth: Increase followers, engagement, and shares.
• Lead Generation & Conversion Rates: Number of leads and conversion percentages.
• SEO Performance: Organic rankings and search traffic improvements.
• Return on Ad Spend (ROAS): Effectiveness of paid campaigns.
• Email Marketing Metrics: Open rates, click-through rates, subscriber growth.
• Customer Acquisition Cost (CAC): Reduction in acquisition costs.