Copyrwriter

Avbob; Gauteng; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An established industry player is seeking a talented Copywriter to join their Brand and Advertising team. In this creative role, you will craft compelling content across diverse marketing platforms, including brochures, websites, and social media. Your sharp eye for detail and innovative thinking will help shape the voice of a trusted brand in South Africa. With a focus on employee development and performance rewards, this opportunity promises a competitive remuneration package and a chance to make a significant impact in the advertising landscape. If you are passionate about storytelling and brand communication, this role is perfect for you.

Qualifications

• Proven experience in copywriting with a focus on marketing materials.
• Strong understanding of brand consistency and quality control.

Responsibilities

• Create persuasive copy for various advertising and marketing materials.
• Collaborate with the creative team to develop innovative campaigns.
• Monitor and manage social media platforms to enhance brand visibility.

Skills

Copywriting

Content Editing

Research Skills

Social Media Management

Brand Consistency

Education

Bachelor's Degree in Communications or Marketing

Experience in Advertising or Insurance

Job description

AVBOB is looking for a skilled Copywriter to join our Brand and Advertising team.

In this role, you will be responsible for creating, refining, and overseeing high-quality content across a wide range of marketing platforms, including brochures, websites, social media, and press ads.

If you're a creative thinker with a sharp eye for detail and experience in advertising or insurance, this is your opportunity to help shape the voice of one of South Africa's most trusted brands. You will be working for a company that is over [number] years old with strong values.

In return for your services, you will be paid a competitive remuneration package. You will be working for an organization that values employee development and rewards excellent performance.

Key Responsibilities:

1. Conceptualize and write persuasive copy for a wide range of advertising and marketing materials, including brochures, websites, social media, catalogues, posters, press ads, and internal communications.
2. Collaborate with the creative team to brainstorm and develop innovative concepts and campaigns.
3. Conduct in-depth research to support and strengthen copywriting content.
4. Ensure brand consistency and quality control across all advertising materials.
5. Write, edit, proofread, and refine content for promotional materials, internal publications, advertorials, and digital marketing.
6. Source and create localized social media content that highlights community impact at branch level.
7. Regularly update website content to reflect current campaigns and initiatives.
8. Review and proof content produced by external contributors, ensuring alignment with AVBOB’s brand and regulatory standards.
9. Monitor and manage social media platforms to enhance brand positioning and product visibility.
10. Enforce compliance with FSCA guidelines and internal advertising standards.
11. Support the development of content strategies for emerging digital platforms, including direct marketing and branch-specific social media.
12. Assist with proofreading "The Society" (internal magazine) on a quarterly basis.