Chief Marketing Officer

ABC Worldwide (AKA BRIP Careers Worldwide); Wes-Kaap; Hybrid; ZAR 1 200 000 - 1 800 000; Full time

Job summary

A leading fintech company in Cape Town is seeking a Chief Marketing Officer to spearhead its marketing function. The ideal candidate will have a strong background in AI-driven marketing and a proven track record in brand development and demand generation. This role requires a strategic leader who can inspire a high-performing team and drive measurable growth through innovative marketing strategies.

Qualifications

• 10+ years in progressive marketing roles, including 3-5 years at the executive level.
• Proven experience in AI-driven marketing and digital transformation.

Responsibilities

• Define and implement a high-impact, full-funnel marketing strategy.
• Lead the brand strategy and drive demand generation through AI-optimized marketing.

Skills

Leadership

Data Analysis

Creativity

Tools

HubSpot

ChatGPT

Segment

Iterable

Jasper

Job description

Chief Marketing Officer (CMO)

Cape Town (Hybrid) | Full-Time | Executive Leadership

Are you a strategic marketing leader with a passion for data, creativity, and AI-powered innovation? We're looking for a visionary Chief Marketing Officer to drive the full marketing function—brand, performance, product, and growth—within a fast-scaling fintech environment that’s transforming how SMEs access financial solutions.

About the Role

As CMO, you’ll play a pivotal role on the executive leadership team, leading a multidisciplinary marketing department and overseeing all elements of marketing strategy, execution, and optimization. Your mission: drive brand resonance, measurable growth, and deep customer connection using data, insights, and cutting-edge AI marketing tools.

What You’ll Be Responsible For

• Define and implement a high-impact, full-funnel marketing strategy, integrating AI, automation, and real-time analytics.
• Lead the brand strategy, ensuring consistent and powerful positioning across all customer touchpoints.
• Drive demand generation through AI-optimized performance marketing, including paid media, CRM, and digital campaigns.
• Oversee go-to-market execution for new products with strong messaging and value proposition alignment.
• Build and inspire a high-performing marketing team focused on creativity, data, and continuous learning.
• Partner with cross-functional leaders across product, growth, and customer success to ensure alignment and shared impact.
• Champion a modern martech stack (e.g. Segment, Iterable, HubSpot, Jasper, ChatGPT) and elevate campaign effectiveness through predictive modelling and automation.

What You’ll Bring

• 10+ years in progressive marketing roles, including at least 3–5 years at the executive level.
• Proven experience in AI-driven marketing, digital transformation, or martech implementation.
• Strong commercial understanding, ideally in fintech, B2B SaaS, or SME-focused environments.
• Expertise in brand development, demand generation, product marketing, and lifecycle engagement.
• A data-first mindset with comfort in attribution modelling, A/B testing, and growth analytics.
• Outstanding leadership, communication, and stakeholder management skills.

You Are...

• An innovator who embraces emerging technology, especially in AI and automation.
• A storyteller with an analytical edge.
• A leader who builds teams, culture, and performance from the ground up.
• A strategic thinker who doesn’t shy away from execution.

Employment equity candidates are strongly encouraged to apply.

Please note: shortlisted candidates will undergo standard background checks (credit, criminal, etc.).