CRM Specialist

TFG (The Foschini Group); Wes-Kaap; On-site; ZAR 300 000 - 450 000; Full time

Job summary

Join TFG’s Customer & Loyalty team as a Campaign Specialist, where you will drive effective direct marketing campaigns across digital channels. Collaborate with various brand marketing teams to enhance customer communication strategies, ensuring the right message reaches the right audience. With a focus on data-driven insights and continuous improvement, you'll play a key role in shaping the customer experience. This position offers growth opportunities in a purpose-led business that values its people.

Qualifications

• 3-5 years of experience in direct marketing/CRM execution.
• Experience with data extraction and campaign fulfilment.

Responsibilities

• Execute direct marketing campaigns across various channels.
• Conduct post-campaign analysis and report performance.
• Collaborate with stakeholders to meet marketing objectives.

Skills

Critical Thinking

Attention to Detail

Problem Solving

Effective Communication

Project Planning

Computer Literacy

Education

BCom/IT/IS Degree or Diploma

Tools

Salesforce

SAS

Bloomreach

Everlytic

Job description

Job Description

As a campaign specialist within TFG’s Customer & Loyalty team, you will be responsible for the day-to-day execution of direct marketing campaigns across various digital marketing communication channels. You will contribute to driving effective customer communication strategies across the group by working closely with TFG’s various brand marketing teams to deliver the right message to the right customer at the right time through the right channel.

Responsibilities

1. Work collaboratively with stakeholders to understand their business & marketing objectives, and how those translate into direct marketing campaigns that meet customer expectations.
2. Engage with marketing teams to understand their marketing calendar and objectives.
3. Work with analysts to understand the customer and identify key opportunities and segments to communicate to for best ROI.
4. Interrogate the campaign plan to understand what is required from a data, technology, and design perspective to successfully execute direct marketing communications across channels.
5. Use Martech tools to create, build & execute direct marketing campaigns across multiple channels, according to the agreed brief and on deadline.
6. Select relevant customers while applying policy, business, and consent rules per channel.
7. Build, test, and execute the communication per channel (SMS, Email, etc).
8. Ensure that the campaign is efficiently built to the agreed standards and that tests are designed and implemented correctly.
9. Perform detailed QA checks per communication per channel to ensure that any personalisation is applied accurately, links work as intended and where relevant, images pull through correctly.
10. Execute the campaign as per the agreed schedule and within SLA.

Conduct post campaign analysis and report back the campaign performance.

1. Create accurate campaign reports using standardised reporting methodology.
2. Interpret and aggregate report findings. Ensure that the findings are understood by marketing teams.
3. Use campaign results and analysis to influence and improve future direct marketing campaign performance.

Suggest continuous platform improvements and contribute to the ongoing development, maintenance, and success of the Group’s direct marketing platform.

Build, monitor, and support the implementation of future automated journeys across multiple segments and audiences to enhance customer communication across channels and touchpoints.

Qualifications and Experience

• Relevant BCom/IT/IS Degree or Diploma
• 3-5 years of experience in a direct marketing / CRM execution team.
• Experience with Martech platforms such as Salesforce, SAS, Bloomreach, etc. is advantageous.
• Experience with data extraction, campaign fulfilment, business analysis, project management, and report automation highly beneficial.

Skills

• A critical thinker with strong attention to detail and problem-solving skills.
• Effective communication skills, with the ability to influence and convey ideas clearly in both written and verbal forms.
• Excellent time and project planning skills.
• Above-average computer literacy, including Office 365, CRM software, Marketing Automation software, and platforms like Everlytic/Bloomreach.

Behaviours

• Collaborates - works effectively with others to achieve shared goals.
• Ensures Accountability - takes responsibility and holds others accountable for performance targets.
• Manages Complexity - interprets and simplifies complex information to resolve organizational problems.
• Plans and Aligns - develops plans and prioritizes initiatives aligned with organizational goals.

Preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act.

About Us

Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose-led business, and on this team, you’ll share the pride of making an impact across a whole industry.

We’re the designers, the makers, the shakers and the teams behind the scenes.

Are you with us?