ACCOUNT MANAGER: Son Newspaper Print and Digital

ACCOUNT MANAGER: Son Newspaper Print and Digital

Main Purpose of the Job

Print advertising & online advertising (web, mobile, e-mail) sales. Responsible and accountable for managing the relationship, advertising activities and revenue inflow from advertising clients.

Job Outputs

• Present, promote and sell products/services using solid arguments to existing and prospective customers.
• Perform cost-benefit and needs analysis of existing/potential customers to meet their needs.
• Establish, develop, and maintain positive business and customer relationships.
• Reach out to customer leads through cold calling.
• Expedite the resolution of customer problems and complaints to maximize satisfaction.
• Achieve agreed upon sales targets and outcomes.
• Coordinate sales effort with team members and other departments.
• Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
• Keep abreast of best practices and promotional trends.
• Identify and generate new business opportunities ongoing to achieve predetermined sales targets.
• Prepare and present sales proposals and presentations to new and existing clients to negotiate and close deals.
• Create tailored solutions that meet the client’s short and long-term needs.
• Build strategic working relationships with clients and maintain a high level of client contact (telephonic, email communication and face to face) to ensure that their specific requirements are addressed, to monitor and grow existing business.
• Analyse potential sales opportunities by using data analyses, segmented research, and information available to identify the needs most required and valued by these clients.
• Provide professional and exceptional client service in all interactions with clients.
• Keep all administrative work updated including service level agreements and contracts.
• Report on sales and achievements as required (weekly and monthly).
• Maintain a high level of relevant industry knowledge.

Skill and Competencies

• The ability to create and maintain good relationships with client accounts.
• Excellent communication skills, both verbal and written.
• Able to work under pressure.
• Must be confident with the ability to self-manage activities, yet able to work very closely with a team.
• Able to identify and realize revenue opportunities related to print and online advertising.
• Attention to detail.
• Ability to meet deadlines.
• Ability to take initiative.
• Must be able to balance a creative and business approach.
• Must have a valid driver's license and reliable transport.

Qualifications and Experience

• At least 2 year’s online advertising sales experience.
• Senior Certificate (tertiary qualification in marketing will be advantageous).
• An established base of advertising clients and accounts will be advantageous.
• Fully computer literate (Microsoft end-user).
• Knowledge of Web Analytic tools advantageous.
• Experience dealing with advertising agencies.

Closing Date: 26 March 2025
Given the employment equity policy of Media24, preference will be given to suitable candidates from the designated groups.