BS & ES Product Marketing Specialist

Execustaff; Midrand; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A leading company in Midrand is seeking a Product Marketing Specialist to manage marketing strategies for their ID and AE business units. The role involves campaign management, digital marketing, budget oversight, and collaboration with internal teams. Candidates should have a strong marketing background, experience in fast-paced environments, and excellent communication skills.

Qualifications

• 3–5 years relevant experience in marketing.
• Experience in fast-paced environments.

Responsibilities

• Manage all aspects of marketing including ATL, BTL, TTL.
• Develop and implement new product introductions.
• Oversee total budget spend for ID / IT and AE units.

Skills

Communication

Project Management

Negotiation

Analytical Skills

Relationship Building

Problem Solving

Education

B Com Marketing

B Com Management

Diploma in Sales & Marketing

Tools

MS Office

Job description

We are seeking a BS & ES Product Marketing Specialist for the Midrand Area. The candidate should be comfortable and experienced in B2B Marketing.

Job Summary

• Responsible for marketing the ID / IT and AE business units, managing all aspects of marketing including ATL, BTL, TTL, in collaboration with supporting departments to achieve marketing objectives and goals.

Key Duties

Campaign Management

• Develop and implement new product introductions through strategic ATL and BTL initiatives, including television, print, online, public relations, launches, activations, promotions, and point of sale.
• Manage BTL activities: compile briefs, collaborate with creative agencies, oversee creative layouts and content, and liaise for approvals.
• Project manage product launches aligned with new product introduction strategies.
• Brief and manage media agencies for optimal media strategies for NPI.
• Brief and manage creative agencies to adapt global creative for local NPI campaigns.
• Manage PR agencies to develop initiatives that maximize exposure and enhance brand and product awareness.
• Conduct post-campaign analysis to ensure maximum ROI.

Digital Marketing

• Develop and oversee digital marketing activities for the ID / IT and AE units in collaboration with agencies.
• Provide digital assets to ensure website updates align with NPI strategies.
• Brief digital marketing and PR agencies on SNS and digital requirements as per NPI and ongoing needs.

Budget Management

• Manage and update monthly marketing budgets for assigned business units.
• Oversee total budget spend for ID / IT and AE units.
• Process payments to agencies and vendors.
• Follow global procurement procedures for value maximization and cost savings.
• Develop annual marketing plans and budgets.

Product Marketing

• Distribute product and campaign information to sales teams for relevant accounts.

Events and Activation Management

• Manage NPI, consumer, and trade shows, coordinating with event management companies and agencies.
• Ensure all elements of the show—concept, collateral, budget, stock, briefing, giveaways, merchandising—are within timelines for success.

Reporting

• Provide reports and analysis as needed.
• Prepare presentations, proposals, plans, and contact reports.

Organizational Influence

• Engage with internal teams: Product Management, Corporate Marketing, GTM, Export Sales, Sales/KAM, Service, Finance, Procurement.

Logistics

External interactions include media, creative, PR, BTL agencies, trade customers, journalists, and production agencies, focusing on marketing strategies, assets, and specifications.

Required Experience

• B Com Marketing / B Com Management / Diploma in Sales & Marketing.
• 3–5 years relevant experience.
• Experience in fast-paced environments.
• Strong knowledge of marketing, sales, and warehouse procedures.
• Proven customer relations skills.
• Advanced MS Office skills.
• Ability to use databases for reporting.
• Reliable vehicle and valid driver’s license.

Required Competencies

• Motivated, outgoing, with relationship-building skills.
• Honest, ethical, and with integrity.
• Ability to manage multiple accounts and partners.
• Effective communication skills, both oral and written.
• Meet deadlines and targets.
• Negotiation and administrative skills.
• Interpersonal and project management skills.
• Strong presentation and writing skills.
• Results-driven and self-motivated.
• Strategic and creative thinking.
• Attention to detail.
• Ability to work under pressure and meet deadlines.
• Willingness to travel nationally and internationally.
• Ability to multitask effectively.
• Problem-solving and analytical skills for sales and market analysis.

Cultural Diversity

• Experience working in diverse cultures and fostering harmonious relationships.
• Collaborate with cross-functional teams including dealers, customer support, sales, marketing, finance, etc.

Analysis

• Oversee approval processes.
• Develop campaigns supporting business unit objectives.

Travel Requirements

• Minimal travel, mainly within Gauteng and SA provinces.
• Occasional regional and global conferences.