Paid Media Expert

Drive Away SA; Wes-Kaap; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading company in South Africa is seeking a Paid Media Expert to manage and optimize paid advertising campaigns. The role involves driving ROI through strategic campaign management and collaboration with stakeholders. Ideal candidates will have advanced certifications in Google platforms and a passion for digital marketing.

Benefits

Performance-based bonus incentives

Flexible work environment (home office, etc.)

Qualifications

• Minimum of 3-4 years of independent, senior-level experience.
• Experience managing ROI-focused digital accounts and campaigns.

Responsibilities

• Manage campaigns to deliver ROI, reporting to executive stakeholders.
• Drive A/B testing and experimentation to generate insights.

Skills

Digital Marketing

Data Interpretation

Strategic Thinking

Collaboration

Communication

Education

Advanced Google Search/Display Certifications

Google Shopping Certification

Google Analytics Certification

Tools

Google Analytics

GTM/Tag Implementation

Job description

Paid Media Expert

The Media Campaign Specialist role will be responsible for managing and optimizing all paid advertising campaigns to meet clearly defined goals aligned with business objectives.

Key Responsibilities Include:

1. Manage campaigns to deliver ROI, reporting to executive stakeholders
2. Manage and allocate budgets and media mix to maximize performance
3. Drive A/B testing and experimentation to generate insights and uncover opportunities

SALARY & PERKS:

• Competitive salary based on experience
• Performance-based bonus incentives
• Flexible work environment (home office, etc.)
• Experience in full-funnel ROI-driven strategy

Position within Organization:

• Reports directly to senior management/executive team
• Collaborates with partners, consultants, vendors, and internal teams

Knowledge and Experience:

Imperative:

• Passion for digital marketing and career growth in the digital space
• Minimum of 3-4 years of independent, senior-level experience
• Advanced Google Search/Display certifications, Google Shopping Certification
• Experience with GTM/tag implementation
• Google Analytics Certification
• Experience managing ROI-focused digital accounts and campaigns, including video and mobile
• Experience with lead generation in finance verticals
• Effective budget allocation across paid media with ROI focus
• Proficiency with Google Analytics and data interpretation
• Knowledge of tag management tools is a plus
• Ability to troubleshoot tech issues and present solutions
• Strategic understanding and execution within platforms
• Campaign analysis and strategy implementation
• Post-campaign analysis and stakeholder reporting
• Reporting template creation for various stakeholders
• Creative, strategic thinking and proactive opportunity identification
• Strong collaboration and communication skills with stakeholders and partners
• Attention to detail and diligence
• Ability to thrive in a fast-paced, entrepreneurial environment
• Excellent organizational and time management skills

Advantage:

• Experience in media agencies with a performance focus
• Experience working with financial institutions on Meta and Google Ads
• Proven track record in lead generation and marketing ROI
• Content creation or management experience

Desired Characteristics:

• Strong technical communication skills
• Passion for online advertising technology
• Autonomous, proactive, resourceful
• Self-motivated, positive, and driven
• Calm under pressure
• Ability to collaborate and share knowledge effectively