Product Marketing Specialist (Johannesburg)

HyperionDev; Johannesburg; Hybrid; ZAR 30 000 - 60 000; Full time

Job summary

Join a forward-thinking company dedicated to closing the global tech skills gap through innovative education. As a Product Marketing Specialist, you'll play a key role in shaping marketing strategies, enhancing product visibility, and driving engagement across diverse channels. Collaborate with top-tier professionals and contribute to meaningful projects that make tech education accessible to all. With flexible hybrid work options and opportunities for personal growth, this role offers a chance to be at the forefront of the edtech revolution. Your efforts will directly impact learners worldwide, making a difference in their tech careers.

Benefits

Flexible Schedule

Remote Work Options

Coding Bootcamp Enrollment

Collaboration with Industry Leaders

Qualifications

• 2+ years of experience in digital or product marketing.
• Strong writing and communication skills are essential.

Responsibilities

• Develop and execute marketing strategies to enhance product positioning.
• Monitor and optimize content performance across multiple channels.

Skills

Digital Marketing

Content Management

Writing Skills

SEO Principles

Project Management

Education

Diploma or Degree in Marketing

Degree in Business

Degree in Communications

Tools

Trello

Asana

Canva

WordPress

Job description

Please note: This is a full time permanent role.

ABOUT US

HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook), which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.

We are dedicated to closing the global tech skills gap by integrating tech education with human mentorship and expert code review, powered by a workforce in Southern Africa, which lowers the cost of accessible technology education. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have partnered with government bodies such as the UK's Department for Education, which provides scholarships for students to study on our bootcamps and gain employment at companies like AstraZeneca and the UK's NHS.

We're backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale-up tech business, join us as we play our part in making the world a more stable, safer, and fair place.

ABOUT THE ROLE

We are looking for a Product Marketing Specialist to support our marketing team in positioning our products effectively, developing content strategies, and driving engagement. You will play a key role in executing marketing initiatives, optimizing content performance, and collaborating with internal and external stakeholders to enhance brand visibility and lead generation.

RESPONSIBILITIES

• Work with the Product Marketing Managers and assist in developing and executing marketing strategies to enhance product positioning.
• Support go-to-market plans for new product launches and new regions.
• Create and manage marketing content, ensuring alignment with brand guidelines.
• Analyze customer insights and market trends to refine messaging and campaigns.
• Collaborate with design, sales, and product teams to develop engaging marketing collateral.
• Monitor and optimize content performance across multiple channels, including social media and SEO.
• Support stakeholder communication, including university partners and external agencies.
• Own key tactical initiatives like webinars, newsletters, referral programmes, discount campaigns, and related tactics that may be assigned.
• Track and report on key performance metrics to measure the effectiveness of campaigns.

REQUIREMENTS

Minimum:

• Diploma or degree in Marketing, Business, or Communications.
• 2+ years of experience in marketing, preferably in digital or product marketing.
• Basic knowledge of digital marketing strategies and content management.
• Strong writing and communication skills.
• Familiarity with social media marketing and SEO principles.
• Ability to manage multiple projects and collaborate across teams.

Preferred:

• Experience in marketing education-related products.
• Familiarity with project management tools like Trello or Asana.
• Understanding of marketing analytics and reporting.
• Exposure to website content management and basic design tools (Canva, WordPress).

BENEFITS

Hybrid work: We are a hybrid work organization offering flexibility on your schedule. Remote working options are available for candidates not in proximity to a HyperionDev Campus.

Learn new tech skills: We offer our employees the opportunity to enroll part-time in our Coding Bootcamps.

Join the heart of tech in Africa, Europe, and the US: You'll work with the best of the best and rub shoulders with world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their experience from top tech companies.

Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.

OUR VALUES

We're a people-forward company with a purpose that underlines everything we do. We're obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision, and ours is a relentless quest for improvement.