Marketing Copywriter

Exclusively Remote; Cape Town; Remote; ZAR 30 000 - 60 000; Full time

Job summary

An innovative company is on the lookout for a talented Copywriter to create captivating copy for e-commerce design emails and website banners. This role is perfect for someone who excels in persuasive writing and can adapt messaging to enhance branding and engage customers effectively. You will collaborate with designers and the marketing team to ensure a cohesive brand voice across all platforms. If you are passionate about crafting compelling narratives and optimizing content for conversions, this opportunity is ideal for you.

Qualifications

• Proven experience as a copywriter in e-commerce or digital marketing.
• Portfolio showcasing email marketing and banner copywriting work.

Responsibilities

• Write engaging copy for e-commerce marketing emails.
• Collaborate with designers to align visuals with messaging.

Skills

Copywriting

Persuasive Writing

Email Marketing

A/B Testing

SEO Knowledge

Education

Bachelor's Degree in Marketing or Communications

Tools

Shopify

Klaviyo

Mailchimp

Job description

We are seeking a creative and detail-oriented Copywriter to craft compelling copy for e-commerce design emails and website banners. This role is ideal for someone who understands the nuances of persuasive writing and can adapt messaging to align with branding, drive conversions, and engage customers.

Key Responsibilities:

• Write clear, concise, and engaging copy for e-commerce marketing emails.

• Develop high-impact headlines and CTAs for website banners.

• Collaborate with designers and marketing team to align visuals with messaging.

• Maintain brand voice and tone across all copy.

• Optimize messaging based on performance data and A/B testing insights.

• Edit and proofread content to ensure accuracy and consistency.

Requirements:

• Proven experience as a copywriter, preferably in e-commerce or digital marketing.

• Portfolio showcasing email marketing and banner copywriting work.

• Strong understanding of direct-response copy techniques.

• Ability to work independently, meet deadlines, and adapt to feedback.

• Familiarity with e-commerce platforms (e.g., Shopify, Klaviyo, Mailchimp) is a plus.

Nice to Have:

• Basic SEO knowledge.

• Experience in A/B testing for email subject lines or CTA effectiveness.

• Interest in consumer behavior and data-driven messaging.