Cluster Marketing Manager

Puma Energy; Johannesburg; On-site; ZAR 60 000 - 100 000; Full time

Job summary

An established industry player seeks a Cluster Marketing Manager to drive brand awareness and sales across Africa. In this pivotal role, you will develop and execute strategic marketing plans, conduct market research, and collaborate with various business units to align marketing efforts with business goals. Your ability to analyze campaign performance and adapt strategies will be crucial in a fast-paced environment. This position offers an exciting opportunity to shape the marketing landscape in a dynamic sector, where your contributions will directly impact the brand's success and growth.

Qualifications

• 8+ years of marketing experience, preferably in Oil & Gas, Retail, or FMCG.
• Proven ability to create and execute marketing campaigns.

Responsibilities

• Develop and execute country marketing plans to increase brand awareness.
• Collaborate with teams to track and analyze marketing campaign results.

Skills

Marketing Campaign Development

Market Research

Analytical Skills

Project Management

Communication Skills

Education

Bachelor's Degree in Marketing

Business Administration

Tools

MS Office

Navision

Job description

Main Purpose: The Cluster Marketing Manager is responsible for developing and executing country marketing plans that will increase brand awareness, generate leads, and drive sales for Puma Energy. The Cluster Marketing Manager will work closely with various business units across Africa to develop and implement marketing strategies that align with Puma Energy's overall business goals.

Knowledge, Skills, and Abilities; Key Responsibilities:

Key Responsibilities

1. Planning:

• Provide detailed plans of marketing campaigns.
• Conduct detailed research on the operating environment.
• Perform market research to identify target audiences and develop resonant marketing messages.
• Identify opportunities for marketing Puma Energy's brand and products.
• Conduct detailed cost-benefit analyses.
• Create and manage marketing campaigns, including advertising, public relations, and social media.

Execution and Tracking:

• Collaborate with country teams to develop and execute marketing campaigns.
• Track and analyze campaign results to measure effectiveness, including ROMI assessments.
• Stay updated on marketing trends and industry best practices.
• Prepare and monitor quarterly marketing budgets.

Compliance Management:

• Ensure adherence to all marketing brand guidelines.

Reporting:

• Report monthly on marketing trends and campaign performance metrics.
• Prepare pre- and post-ROMI reports for campaigns.

Educational and Experience Requirements

• Bachelor's Degree in Marketing, Business Administration, or related field.
• 8+ years of marketing experience; Oil & Gas, Retail, or FMCG experience preferred but not mandatory.
• Strong understanding of marketing principles and practices.
• Experience in a multinational company with a matrix organizational structure.

Additional Requirements and Skills

• Proven ability to create, develop, and execute marketing campaigns.
• Strong analytical, problem-solving, and financial skills.
• Ability to work independently and in fast-paced, high-pressure environments.
• Interpersonal, organizational, resilience, and creativity skills.
• Proactive attitude and proficiency with MS Office, Navision, and database systems knowledge is advantageous.

Core Competencies

• Ability to identify and develop profitable business opportunities.
• Drive business value through effective marketing.
• Build and maintain ethical, trusting relationships with stakeholders.
• Establish lasting relationships with colleagues, clients, and stakeholders.
• Customer-centric mindset.
• Energy, adaptability, and high standards of performance.
• Effective communication, risk management, and accountability skills.

Key Relationships and Department Overview

• Internal: Retail, Lubricants, Finance, Procurement, Aviation, Corporate Affairs.
• External: Customers, Advertising agencies, Media Houses.