Senior Lead Creative Designer

Intrinsic Consulting Solutions; Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading company in Cape Town is seeking a Senior Lead Creative Designer to drive design excellence across corporate branding and marketing initiatives. The role involves creative leadership, team management, and collaboration with marketing teams to ensure consistent brand messaging. Ideal candidates will have extensive experience in creative design, a strong portfolio, and proficiency in tools like Adobe Creative Suite and Figma. This position offers the opportunity to lead a dynamic team and influence brand strategy across multiple channels.

Qualifications

• 8+ years of experience in creative leadership, design direction, or art direction.
• Proven track record with a strong portfolio showcasing branding and marketing campaigns.

Responsibilities

• Lead the creative direction for brand awareness and promotional activities.
• Supervise a small internal design team, providing mentorship and creative direction.

Skills

Creative Design Lead

Marketing

Social Media

Tools

Adobe Creative Suite

Figma

Job description

Cape Town - Senior Lead Creative Designer

Our client is seeking an innovative and strategic Lead Creative Designer to head a dynamic in-house creative team. As the Senior Creative Design Lead, you will drive design excellence across corporate brand initiatives, product marketing, digital campaigns, and sales enablement materials. You will play a pivotal role in bridging brand awareness, lead generation, and product marketing, ensuring consistent visual identity, messaging, and brand execution across all customer touchpoints and at scale.

Key Responsibilities:

1. Creative Leadership & Strategy

• Lead the creative direction for brand awareness, promotional activities, and product marketing across multiple business units.
• Develop and maintain brand guidelines and visual systems to ensure consistency across digital and print assets.
• Collaborate with marketing and product teams to create compelling marketing toolkits that enhance go-to-market strategies.
• Oversee creative execution across email, PR, web, search and display ads, social media, videos, brochures, and presentations.

1. Marketing & Sales Enablement

• Support pitches and tenders by developing visually compelling proposals, presentations, and collateral.
• Manage the development of marketing toolkits with structured, scalable design assets for internal teams and agencies.
• Lead the creation of digital marketing campaigns, aligning them with brand and performance objectives.
• Design service and product brochures that are clear, engaging, and visually appealing.
• Develop sales enablement tools that empower sales teams to effectively communicate value across business lines and products.

1. Team & Project Management

• Supervise a small internal design team, providing mentorship and creative direction.
• Manage external agencies and contractors, ensuring their output aligns with the client's brand and campaign goals.
• Oversee marketing campaign asset workflows, including web, digital ads, videos, brochures, presentations, and events.
• Collaborate closely with the Marketing Director, Content Strategist, and Program Manager to optimize design execution.

What We’re Looking For:

• 8+ years of experience in creative leadership, design direction, or art direction.
• Proven track record with a strong portfolio showcasing branding, marketing campaigns, and digital design expertise.
• Experience across B2B marketing channels.
• Proficiency in Adobe Creative Suite, Figma, and digital marketing assets (motion graphics skills are a plus).
• Demonstrated experience leading teams and managing agencies in a fast-paced environment.
• Strong storytelling abilities to integrate visual and written content effectively.
• Ability to balance strategic thinking with hands-on execution.

Desired Skills:

• Creative Design Lead
• Marketing
• Social Media