Fashion Copywriter

Bash; Cape Town; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A dynamic company in Cape Town seeks a Mid-Level Copywriter to develop compelling campaigns for advertisers. The role involves crafting persuasive messaging and optimizing content across channels to enhance brand engagement and drive conversions.

Benefits

Generous holidays

Wellbeing leave

Birthday leave

Exclusive Shopping Discount

Qualifications

• 3-5 years in copywriting, preferably with agency experience.
• Ability to develop award-winning campaign concepts.

Responsibilities

• Contribute to creating and pitching innovative campaign ideas.
• Develop persuasive copy that engages target audiences.
• Collaborate with clients to understand their brand and goals.

Skills

Creative Innovation

Strategic Thinking

Client-Facing Skills

Attention to Detail

Job description

WHO WE ARE AT BASH

We are a team of leaders, bold thinkers, and friends, on a mission to create remarkable omni-channel experiences for our customers.

We believe that by being Bold, Accountable, Simple, and Human, our values will lead us forward, keeping us real, connected, and focused.

Leveraging technology and exceptional talent, we build products that unite the physical and digital worlds to foster thriving communities. This journey demands grit, ambition, and teamwork as we transform SA retail for the better. And we’re just getting started. Now is the time to jump onboard.

As a Mid-Level Copywriter within the Marketing as a Service (MaaS) squad, you’ll develop compelling campaigns for our existing and potential advertisers. Your role involves pitching creative ideas, crafting persuasive messaging, and driving engagement and conversions across the shopper funnel. Your work will directly enhance Bash’s advertising solutions, elevate our partners' brands, and ensure their messaging resonates with the target audience.

You will be responsible for creating content that positions Bash and our partners positively, with clear, impactful messages that drive action. We seek someone with agency experience, a proven track record of award-winning concepts, and the ability to optimize messaging across channels to maximize campaign performance.

WHAT YOU’LL DO

1. Campaign Development: Contribute to creating and pitching innovative campaign ideas aligned with brand goals.
2. Messaging Creation: Develop persuasive copy that engages target audiences and supports campaign objectives.
3. Client Engagement: Collaborate with clients to understand their brand, goals, and audience, translating that into effective messaging.
4. Campaign Optimization: Continuously refine messaging across channels for consistency and effectiveness.
5. Brand Positioning: Ensure all content reflects Bash’s values and aligns with advertiser needs.
6. Cross-Channel Messaging: Work with internal teams to ensure seamless messaging across social media, digital, in-app, email, and more.
7. Performance Tracking & Analysis: Monitor and adjust campaigns based on performance insights.
8. Collaborative Teamwork: Work with the MaaS squad and cross-functional teams to deliver impactful campaigns.

WHAT YOU HAVE

• Experience: 3-5 years in copywriting, preferably with agency experience in retail, lifestyle, or digital campaigns.
• Campaign Expertise: Ability to develop award-winning campaign concepts for diverse audiences.
• Client-Facing Skills: Experience working directly with clients to understand needs and pitch ideas.
• Omni-Channel Messaging: Skilled in crafting messages across various channels and touchpoints.
• Creative Innovation: Ability to generate fresh, boundary-pushing ideas aligned with brand objectives.
• Strategic Thinking: Capable of aligning creative messaging with strategic goals to drive engagement and loyalty.
• Attention to Detail: Ensuring consistency and quality across all messaging.
• Team Player: Collaborative mindset to contribute effectively within teams.

WHY JOIN US?

Join our MaaS squad to work on impactful campaigns that elevate our brand and those of our advertising partners, contributing to innovative retail marketing solutions. Bring your fresh ideas and help us create campaigns that engage and convert.

JOINING THE BASH TEAM

We empower our people to choose where they do their best work, providing tools and encouraging travel for face-to-face collaboration. Our offices are designed to foster easy collaboration and lasting connections through planning, celebration, ideation, and onboarding.

BASH PERKS

Our perks are amplified by intangible benefits: the opportunity to be part of a hyper-growth business, work with top talent, and build great products that delight customers and drive growth.

Best of the Best: Surprising and inspiring talent pool.

Security within a startup: The best of both worlds, with TFG’s backing allowing investment in people and initiatives.

Agency and Optionality: Use collective talent to shape your career.

Connection and Friendship: We promote fun, connection, and work-life balance.

Top $$: Competitive earning potential for the right roles.

Your Time: Generous holidays, wellbeing leave, and birthday leave.

Exclusive Shopping Discount: Savings across 500+ brands in-store and online.