Copywriter

Exodus Adventure Travels | B Corp™; Cape Town; Hybrid; ZAR 240 000 - 360 000; Full time

Job summary

A leading company in adventure travel seeks a Copywriter to create compelling content that captures their global brand essence. The role involves crafting website copy, social media posts, email campaigns, and more, ensuring a consistent brand voice across various platforms. The ideal candidate will have a strong command of English, proven writing experience, and knowledge of SEO methodologies.

Benefits

Medical Aid subsidy

Employee Assistance Program

Life Insurance

Disability Benefits

Annual Leave

Birthday Day Off

Employee Travel Discounts

Qualifications

• Proven experience as a Copywriter or similar role, ideally in the travel industry.
• Excellent writing, editing, and proofreading skills with a strong command of English.

Responsibilities

• Develop engaging, high-quality copy for multiple platforms.
• Maintain and enhance Exodus’s brand voice across all channels.
• Incorporate SEO best practices to improve content visibility.

Skills

Writing

Editing

SEO

Creativity

Job description

At Exodus, we love adventure travel and always have. We first took a group of travelers to the Himalayas 50 years ago and have since expanded to every continent of the planet. Today, we offer hundreds of itineraries across the globe, focusing on responsible travel that supports local communities and preserves the environment while aiming to provide meaningful experiences to all who travel with us.

We are looking to hire a Copywriter to join our team! Reporting to the Head of Brand & Acquisition, you’ll play a pivotal role in creating compelling and persuasive content that captures the essence of our global brand. You’ll craft a diverse range of content, including website copy, social media posts (paid & organic), email campaigns, brochures, and print ads, ensuring your writing resonates across various international markets.

Your writing will highlight how Exodus offers a different way to holiday, emphasizing the freedom, comfort, and unique experiences we provide.

What we’ll offer:

• Medical Aid subsidy - R1,600 pm (Discovery Health with a choice of 25 plans)
• Employee Assistance Program
• Risk Benefits: Life Insurance 3 x annual salary; Disability 75% flat (waiting period 3 months); Funeral cover R15,000 (member & spouse), and R7,500 for children aged 6 - 13 years (under 6 years R3,540)
• 21 days annual leave plus SA public holidays
• Birthday Day Off
• Employee Travel Discounts
• Hybrid working

What you’ll do:

1. Content Creation: Develop engaging, high-quality copy for multiple platforms, including website content, social media, email marketing, brochures, and print advertisements.
2. Brand Voice: Maintain and enhance Exodus’s brand voice across all channels, ensuring consistency, clarity, and appeal.
3. SEO Optimisation: Incorporate SEO best practices and relevant keywords to improve content visibility and searchability in global markets.
4. Campaign Collaboration: Work with the Creative Marketing team to develop content for promotional campaigns, product launches, and special offers.
5. Market Research: Conduct research on target audiences, industry trends, and competitors to inform your writing and ensure global relevance.
6. Proofreading and Editing: Review and edit content for accuracy, grammar, style, and tone to uphold quality standards.
7. Creative Strategy: Participate in brainstorming sessions and contribute to developing creative strategies to enhance our content continually.

What you’ll bring:

1. Proven experience as a Copywriter or similar role, ideally in the travel industry.
2. Excellent writing, editing, and proofreading skills with a strong command of English.
3. Experience in email copywriting for CRM departments.
4. Strong understanding of SEO methodologies and keyword integration.
5. Ability to maintain a consistent brand voice across multiple platforms.
6. Knowledge of digital marketing, social media trends, and content strategy.
7. Creativity and innovative thinking to build engaging content.
8. Ability to work independently and manage multiple projects simultaneously.

We believe people perform best when they can be their true selves, and diverse teams drive better results. We’re committed to fostering a diverse, equitable, and inclusive environment where everyone can succeed.

Travelopia ensures an inclusive work environment for all. If you need accommodations during the recruitment process, please contact us at: [e-mail]