Dotsure Digital Copywriter (George, Western Cape, on-site)

Badger Holdings; Wes-Kaap; On-site; ZAR 250 000 - 350 000; Full time

Job summary

A leading Insurtech brand in South Africa seeks a talented Copywriter to enhance their voice and brand. The role involves creating SEO-optimized web content, social media posts, and UX writing to improve user engagement and brand presence. Join a fast-paced environment with ample career growth opportunities.

Qualifications

• Experience in crafting SEO-optimized content.
• Ability to write compelling headlines and calls to action.

Responsibilities

• Research, write, and edit persuasive web copy.
• Create social media posts and video scripts.
• Develop micro copy for digital assets.

Skills

SEO

Content Creation

Copywriting

Social Media

Job description

dotsure.co.za is one of the fastest growing Insurtech brands in South Africa. Part of a group with over 1000 employees and a presence in 5 countries, this exceptional, fast-paced environment offers unmatched career progression opportunities for bright minds that want to realise their potential in an environment that rewards initiative and proactive contribution

We are looking for a talented Copywriter to help shape our voice and build our brand.

Your mission should you accept :

General Content Creation :

• Research, write, and edit persuasive, SEO-optimised web copy, in support of business goals and objectives.
• Write compelling headlines, taglines and calls to action for digital ads and landing pages.
• Assist with the conceptualisation of creative marketing campaigns and creation of necessary marketing collateral in support of campaigns.

Social Media Content Creation :

• Write social media posts for Facebook, Linkedin, Twitter, Instagram or any other relevant social channels.
• Create compelling and platform specific scripting for social media video content.

UX Writing :

• Create relevant micro copy for websites apps and other digital assets to drive action and guide people through digital journeys.
• Offer a content strategy perspective throughout the product development process, and influence strategic decisions across and within products to improve the overall experience and ensure consistency across platforms.
• Write clear and concise content across multiple touch points (including product names, labels and navigational elements, emails, tutorials, marketing pages, and notifications).