E-Commerce Manager

Keystone Apparel Company (Pty) Ltd; Gauteng; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An established industry player is seeking an Online Go-to-Market Manager to craft and implement innovative online strategies that resonate with brand objectives. This pivotal role demands collaboration across departments to enhance the digital shopping experience, ensuring a seamless customer journey from initial advertising to final purchase. You will manage content calendars, optimize site features, and analyze sales data to drive conversions and boost merchandise initiatives. If you're passionate about e-commerce and ready to make a significant impact, this opportunity is perfect for you.

Qualifications

• Proven experience in developing online strategies aligned with brand goals.
• Strong analytical skills for sales data interpretation and reporting.

Responsibilities

• Develop and execute the online go-to-market strategy in line with brand objectives.
• Collaborate with various teams to enhance the digital shopping experience.

Skills

Digital Marketing

Content Management

Sales Analysis

E-commerce Strategy

Collaboration

Education

Bachelor's Degree in Marketing or related field

Experience in E-commerce

Tools

Google Analytics

Content Management Systems

Job description

Online Go-to-Market Manager Job Description

The Online Go-to-Market Manager is responsible for developing and implementing the online strategy aligned with the brand's goals. This role involves collaborating with various departments to create a consumer-centric digital shopping experience, managing content calendars, optimizing site features, and analyzing sales data.

Key Responsibilities

1. Develop and execute the online go-to-market strategy in line with brand objectives.
2. Collaborate with Digital Marketing, Brand, Creative Services, and Planning teams to enhance the digital shopping experience.
3. Define and communicate the value proposition, ensuring a seamless customer journey from advertising to site experience.
4. Manage content calendars to keep the website fresh and relevant, balancing commerce and storytelling.
5. Optimize on-site search functionalities and cross-selling strategies to increase conversions.
6. Lead product placement strategies and propose new merchandise initiatives to boost sales.
7. Coordinate with clients for product inventory, pricing, and static content updates.
8. Oversee updates to in-site marketing elements, error pages, and unpublishing strategies.
9. Work with the design team on website banners and e-newsletter visuals.
10. Set up, distribute, and manage e-newsletters, addressing technical issues as needed.
11. Generate and analyze sales reports, staying informed on software and data trends.
12. Update the website to support new mobile and computer systems.

Additional Outputs

• Adding new products
• Updating static content and marketing elements
• Designing website banners and e-newsletters
• Managing e-newsletter setup and distribution
• Addressing technical queries with the Project Manager
• Preparing daily and monthly sales reports and analytics
• Ensuring all online activities are optimized and up-to-date