E-Commerce Manager

The Legends Agency; Cape Town; Hybrid; ZAR 200,000 - 300,000; Full time

Job summary

A leading UK retailer is looking for an experienced E-Commerce Manager to drive online growth and enhance user experience. This role involves executing e-commerce strategies, managing website operations, and improving conversion rates. The ideal candidate has proven experience and is well-versed in digital marketing strategies and web analytics tools. This position offers competitive salary and flexible working arrangements in Cape Town.

Qualifications

• Proven experience as an E-Commerce Manager or similar role.
• Strong knowledge of web analytics tools.
• Skilled in digital marketing strategies including PPC and SEO.
• Excellent project management and multitasking abilities.

Responsibilities

• Execute e-commerce strategies to grow online sales.
• Manage daily website operations ensuring performance.
• Collaborate on marketing campaigns.
• Enhance online customer journey and checkout processes.

Skills

Web analytics tools

Digital marketing strategies

A/B testing

Project management

Problem-solving

Collaboration skills

Tools

Google Analytics

SEMrush

WooCommerce

Shopify

Job description

Overview

E-Commerce Manager

Drive Online Growth and Enhance User Experience in a Leading UK Retailer

Location: Cape Town (Remote or Office-based to be discussed) | Salary: R31 200 - R36 000 Neg. | Working Hours: 9:00 - 17:30 (UK Aligned)

About Our Client

Our client is one of the largest tobacconists in the UK, with a strong reputation built on quality products, premium service, and an expanding online presence. The business operates a highly successful e-commerce platform and is committed to driving further digital growth. With innovation and customer experience at its core, this is an exciting opportunity to join a company with ambitious plans for scaling its online retail operations.

The Role

The E-Commerce Manager will play a pivotal role in leading the company\'s online strategy, overseeing website performance, and ensuring seamless customer journeys. The position focuses on driving online sales, improving conversion rates, and working across digital marketing, product management, and customer retention initiatives.

Responsibilities

• Execute e-commerce strategies to grow online sales and market share


• Identify and implement new digital opportunities, trends, and technologies


• Manage daily website operations, ensuring performance, functionality, and user experience


• Collaborate with designers and developers to enhance UX/UI and resolve issues


• Work with SEO specialists to optimize organic search visibility


• Coordinate with the Marketing Director and Digital Marketing Manager on campaigns (PPC, social media, email, etc.)


• Monitor conversion rates through A/B testing and analytics


• Manage product listings, promotions, and seasonal updates


• Create and send newsletters, and grow the email database with targeted campaigns


• Analyse data using Google Analytics, SEMrush, and similar tools to track KPIs


• Provide regular reports with actionable insights for improvements


• Enhance online customer journey, navigation, and checkout processes


• Support customer service with online-related queries


• Develop loyalty and retention programs to boost repeat business

Qualifications

• Proven experience as an E-Commerce Manager or similar role


• Strong knowledge of web analytics tools (Google Analytics, Google Search Console, SEMrush, etc.)


• Skilled in digital marketing strategies, including PPC, SEO, email marketing, and affiliate marketing


• Experience with A/B testing, personalisation, and CRM tools


• Excellent project management and multitasking abilities


• Analytical thinker with problem-solving skills and data-driven decision-making


• Solid understanding of UX/UI principles and conversion optimization


• Track record of managing revenue targets and budgets successfully


• Strong collaboration and stakeholder management skills


• Experience with WooCommerce/Shopify (multi-platform experience advantageous)

Sectors and Functions: E-Commerce, Digital Marketing, Online Retail, Customer Experience, Web Management, SEO/PPC, CRM, Data Analysis, Retail Growth Strategy.