E-Commerce & Growth Marketing Manager

Keen; Cape Town; Hybrid; ZAR 300,000 - 400,000; Full time

Job summary

Keen is seeking a Freelance Digital Marketing Project Manager to manage campaigns for a fast-paced eCommerce brand. The role requires strong organizational skills and experience with CRM, email marketing, particularly Klaviyo and Shopify. You will coordinate marketing efforts, ensuring campaigns are on time and effectively executed, all while working in a vibrant, globally-minded team that values creativity and results.

Benefits

Competitive salary based on experience

Remote or hybrid schedule

Career growth opportunities

Birthday leave

Professional development budget

Qualifications

• 4+ years in CRM, email marketing, or lifecycle roles (e-commerce or DTC experience preferred).
• Strong grasp of segmentation and automation flows.
• Comfortable with HTML and JSON for template customization.

Responsibilities

• Manage the marketing calendar and coordinate timelines across teams.
• Oversee planning and execution of product launches and promotional campaigns.
• Build and schedule email and SMS campaigns.

Skills

CRM

Email Marketing

Lifecycle Roles

Attention to Detail

Communication

Problem Solving

Tools

Klaviyo

Shopify

HTML

JSON

Job description

At Keen, we don't just deliver services — we embed ourselves into the heart of our clients' businesses. From digital marketing and creative to customer experience, we craft bold, high-performance digital experiences for global brands.

Keen helps some of the most exciting U.S. and international brands scale smarter by embedding expert teams that drive results across marketing, creative, customer experience, and sales.

We're not an agency, staffing company, or recruiter. We're a partner in growth — and that's where you come in.

Role Description

Timeline: ASAP

Contract: 20-40 hours per week

We're looking for a highly organized and execution-focused Freelance Digital Marketing Project Manager to take over a critical role managing campaigns, creative workflows, and channel coordination across a fast-moving eCommerce brand.

You’ll act as the connective tissue between marketing, creative, and eComm teams, ensuring the right assets are produced, approved, and deployed on time across email, SMS, website, and social. This is a hands-on role ideal for someone who thrives in the details, communicates clearly, and knows how to keep multiple plates spinning without dropping a single one.

Responsibilities:

• Manage the marketing calendar and coordinate timelines across internal teams and external partners
• Oversee planning and execution of product launches, promotional campaigns, and channel-specific activations
• Brief designers, copywriters, and creative partners on asset needs
• Review assets for accuracy, brand alignment, and readiness for deployment
• Maintain a well-organized asset library and manage versioning and sharing across stakeholders
• Build and schedule email and SMS campaigns and automated flows in Klaviyo and Postscript
• Apply testing strategies and performance best practices to campaign execution
• Manage site merchandising and product updates on Shopify, including building campaign-specific landing pages
• Support execution of loyalty, referral, and affiliate programs
• Assist with SEO optimization of landing pages and product content
• Coordinate go-to-market execution across channels (email, SMS, website, social)
• Troubleshoot roadblocks, communicate updates clearly, and maintain momentum across multiple initiatives

• 4+ years in CRM, email marketing, or lifecycle roles (e-commerce or DTC experience preferred)
• Advanced experience with Klaviyo and Shopify, including setup, integrations, and migrations
• Strong grasp of segmentation, suppression logic, and automation flows
• Comfortable building and editing HTML and JSON for template customization
• Excellent attention to detail — you don’t let anything slip
• Confident working across tools like Attentive, LoyaltyLion, Ordergroove, Segment, and Zendesk
• Strong understanding of UTM structures, deliverability best practices, and tracking
• Effective communicator who can confidently lead conversations with technical and non-technical stakeholders
• Adaptable and solutions-oriented — you see obstacles as opportunities

• Competitive salary based on experience
• Remote or hybrid-schedule — office based in Foreshore, Cape Town
• Collaborate with a fast-growing U.S. brand and a globally-minded team
• Autonomy to lead and innovate in your domain
• Career growth opportunities in a fast-moving organization
• Birthday leave + professional development budget
• Join a team that values ownership, creativity, and results