E-Commerce & Digital Marketing Specialist

ghd; Johannesburg; On-site; ZAR 350,000 - 480,000; Full time

Job summary

A leading company in hair styling tools seeks a Digital Marketing Manager in Johannesburg. This full-service role focuses on e-commerce growth, brand visibility, and strategic digital marketing execution. Candidates will manage campaigns, optimize online presence, and enhance customer engagement through innovative strategies.

Qualifications

• 2-4 years of experience in digital marketing or managing e-commerce sites.
• Strong understanding of SEO and analytics tools.
• Excellent written and verbal communication skills.

Responsibilities

• Collaborate on digital marketing campaigns including paid media and content marketing.
• Manage e-commerce site and enhance customer experience.
• Implement SEO strategies and monitor performance.

Skills

SEO

Digital Marketing

Project Management

Analytical Skills

Copywriting

Education

Qualification in Marketing or Digital Marketing

Tools

Google Ads

Google Analytics 360

Shopify

Meta Ads Manager

Email Marketing Tools

Job description

WHO ARE WE?

Iconic British brand ghd is a global leader in high-end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!

Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world. Developed by leading scientists in the dedicated ghd Research and Development laboratory in Cambridge, ghd tools deliver safer heat styling for hair and have become an essential part of the daily lives of professional hair stylists and consumers globally.

A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The award-winning ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons.

Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!

LOCATION

This role will be based in our Johannesburg office.

ABOUT THIS ROLE

A full-service digital role that is strategically focused on:

• Growing the brand through its owned e-commerce channel, ghdhair.com/za
• Optimal budget planning across digital marketing channels
• Premium execution of online launches and marketing campaigns
• Increasing brand awareness and maintaining a premium brand image
• Ensuring synergy throughout ghd’s digital eco-system

JOB ROLE AND RESPONSIBILITIES

• Campaign Strategy and Execution: Collaborate with team members on the creation, execution, and optimization of digital marketing campaigns, including paid media, social media, email marketing, and content marketing.

• Performance Media Strategy: Contribute to the brand's growth through 360° digital media strategy planning, execution, and reporting. Coordinate digital media budgets to plan and execute performance marketing campaigns across channels to support business objectives. Work with the local digital team and agencies to optimize paid search, and performance max and assist with all PPC ad copy creation and keyword strategies.

• Website Management: Premium execution on e-commerce site through: full ownership of content management; maintenance; product listings; promotional engine and measurement. Ensure online store functionalities are fully optimized for customer experience and conversion.

• SEO and Analytics: Implement SEO strategies to increase visibility and share of search. Complete performance reporting and keyword research to identify trends, insights, and areas of improvement in branded and generic search terms.

• CRM Strategy and Execution: Grow ghd’s active database through effective strategy execution and CRM management, with a focus on personalization and value creation for customers. Develop and build local e-mailers, segment custom audiences and proofread for 100% accuracy, brand relevance and customer resonance.

• E-commerce Partner Sites: Manage digital content of Selected E-commerce Partners to ensure brand alignment. Execute new product listings, catalogue management, optimizations and on-site display advertising.

• Customer Engagement: Develop strategies to enhance user experience, improve customer engagement, and drive retention through various digital channels.

• Project Management: Rotate lead responsibilities for key projects, including new product launches, seasonal promotions, and performance marketing campaigns.

• Content Management: Create and update digital content for e-commerce sites, hairstyle blogs, and social platforms, ensuring consistency with the brand’s voice.

• Data Reporting and Analysis: Monitor campaign performance, website analytics, and sales trends. Weekly and monthly KPI tracking with objectives set to provide actionable insights and learnings that contribute to informed business decisions.

• Teamwork: Collaborate within digital team to share ideas, end-to-end planning and execution of projects, consistent communication with internal and external stakeholders.

REQUIREMENTS

• Relevant qualification with certification in marketing, digital marketing, e-commerce or similar.
• 2-4 years of experience in digital marketing, managing an e-commerce site, or a similar role.
• Proficient in digital marketing platforms such as Google Ads, Pmax, Meta, TikTok Ads Manager, and email marketing tools.
• Strong understanding and experience in SEO, GMC, MCC, and analytics tools such as Google Analytics 360.
• Experience with e-commerce platforms such as SAP; Shopify; Magento or WooCommerce is advantageous.
• Has worked with digital marketing and media agencies.
• Strong project management skills with the ability to multitask; work under pressure; meet deadlines and a flexible approach to handling changing priorities.
• Excellent written and verbal communication skills. Proven record of copywriting skills.
• Meticulous attention to detail.
• Ability to work autonomously, and within a dynamic team-driven environment.
• Excellent analytical skills, with a strong understanding of KPI performance and highly proficient in Microsoft Office.

VALUES

We at ghd are proudly committed to our five core Company Values and aim to attract and retain employees who truly live and breathe these in everyday life at ghd.

• Collaborative – WE act as One Team with aligned focus and priorities.
• Creative – WE deliver unforgettable brand and product experiences that delight.
• Courageous - WE are bold, and we move fast to do what matters most
• Connected - WE put consumers and professionals at the heart of everything we do.
• Committed - WE act as accountable owners, responsible for creating a positive impact on business, people and the planet.

Notice to Employment businesses/ Agencies.

ghd does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. ghd shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.