E-commerce Content Strategist: SEO to Conversion

Placements24; Sandton; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

On-site in Sandton

Professional development

Health benefits

Collaborative culture

Job summary

Placements24 in Sandton is seeking an experienced E-commerce Content Strategist to develop and execute a cohesive content plan that supports SEO, drives engagement, and increases online conversions. You will define content needs, oversee creation, and ensure materials are optimized for search engines and user experience, collaborating with design and marketing teams to deliver impactful digital narratives.

The role emphasizes staying ahead of content marketing trends and applying data-driven

Qualifications

• 3–5 years of experience in content strategy or copywriting in an e-commerce environment.
• Proven ability to develop content strategies that drive traffic, engagement and conversions.
• Strong understanding of SEO principles and content optimization.
• Excellent writing, editing and proofreading skills.
• Experience with content management systems (CMS) and SEO tools.
• Bachelor's degree in Marketing, English, Communications, Journalism, or related field.

Responsibilities

• Develop and manage a comprehensive content strategy for the e-commerce website, including product descriptions, blog posts, landing pages, and promotional copy.
• Conduct keyword research and implement SEO best practices into all content to improve search engine rankings and organic traffic.
• Collaborate with design and marketing teams to create visually appealing and engaging content assets.
• Oversee the content creation process, working with internal teams or external freelancers to produce high-quality content.
• Ensure all content is accurate, on-brand, and meets the needs of our target audience.
• Analyze content performance metrics to understand what resonates with customers and optimize future content efforts.
• Stay up-to-date with industry trends in content marketing, SEO, and e-commerce.

Skills

Content strategy

SEO knowledge

CMS experience

Copywriting

Team collaboration

Education

Bachelor's degree in Marketing/English/Communications/Journalism

Tools

CMS

SEO tools

Job description

Placements24 in Sandton is seeking an experienced E-commerce Content Strategist to develop and execute a cohesive content plan that supports SEO, drives engagement, and increases online conversions. You will define content needs, oversee creation, and ensure materials are optimized for search engines and user experience, collaborating with design and marketing teams to deliver impactful digital narratives.

The role emphasizes staying ahead of content marketing trends and applying data-driven