- Design and implement lead capture, scoring, routing, and nurturing workflows in Dynamics .
- Configure and customize Dynamics Sales and Marketing modules to align with business processes.
- Develop automated workflows using Power Automate and Dynamics process flows.
- Integrate CRM with external systems (e.g., marketing platforms, ERP, web forms, APIs).
- Ensure data integrity , compliance , and security across the CRM ecosystem.
- Provide documentation, training, and support to end-users and business teams.
- Monitor system performance and continuously optimize for scalability and usability.
Required Skills & Experience
- 3–5+ years of hands-on experience with Microsoft Dynamics CRM (Sales, Marketing, and Customer Insights).
- Strong knowledge of Power Platform (Power Automate, Power Apps, Dataverse).
- Experience with CRM integrations (REST APIs, Azure Logic Apps, middleware like KingswaySoft or Zapier).
- Proficiency in workflow automation , lead lifecycle management , and data modeling .
- Experience with data migration , ETL , and reporting tools (Power BI, SSRS).
- Experience supporting and enhancing existing Dynamics CRM solutions
- Hands-on experience with Power Platform Pipelines and CI / CD
- Strong knowledge of model-driven app development
- Proven ability to design, develop, and support enterprise-grade CRM solutions
Preferred Qualifications
- Information Technology or Bsc Computer Science Degree
- Microsoft Certified : Dynamics Fundamentals or Functional Consultant Associate.
- Experience with marketing automation tools Dynamics Marketing.
- Background in lead generation , sales funnel optimization , or customer journey mapping .
- Exposure to Agile methodologies and cross-functional collaboration.