Durban-Based Content Strategist & Writer: Brand Storytelling

Placements24; Durban; On-site; ZAR 420,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement fund contributions

Generous annual leave

Career growth opportunities

Job summary

Placements24 is seeking a Content Strategist and Writer in Durban to shape and drive our content engine. You will define content pillars, guide editorial calendars, and produce high-quality materials aligned with brand voice and business goals.

You will collaborate with designers and product teams, optimize content for search visibility, and continuously improve engagement through data-driven insights. This is an on-site role with opportunities for growth in a dynamic media environment.

Qualifications

• 4+ years in content strategy, creation, copywriting, or journalism.
• Strong writing across diverse audiences and platforms.
• Solid understanding of SEO and content optimization.
• Experience with CMS and digital marketing tools.
• Excellent research, editing and proofreading skills.

Responsibilities

• Develop and manage a comprehensive content strategy supporting marketing goals and brand objectives.
• Create engaging written content: blog posts, website copy, marketing collateral, social posts, and case studies.
• Collaborate with designers, marketers, and product teams for visual and strategic alignment.
• Conduct keyword research and apply SEO best practices to content.
• Edit and proofread content for consistency and accuracy.
• Analyze content performance and refine strategy to boost engagement.

Skills

Content strategy

Copywriting

SEO

Editing

Writing for multiple platforms

Education

Bachelor's degree in English/Journalism/Marketing/Communications

Tools

CMS

Digital marketing tools

SEO tools

Job description

Placements24 is seeking a Content Strategist and Writer in Durban to shape and drive our content engine. You will define content pillars, guide editorial calendars, and produce high-quality materials aligned with brand voice and business goals.

You will collaborate with designers and product teams, optimize content for search visibility, and continuously improve engagement through data-driven insights. This is an on-site role with opportunities for growth in a dynamic media environment.