Display Specialist

firstrand; Randburg; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading financial institution seeks a Channel Specialist - Display to plan and optimize digital marketing campaigns. The ideal candidate will work closely with different business units to ensure effective campaign management using analytics tools. Requirements include an NQF level 6 qualification and 3+ years in campaign management.

Benefits

Networking opportunities

Innovative work environment

Qualifications

• At least 3 years in campaign management or performance roles.
• Experience with Google Marketing Platforms is essential.
• Experience with paid social media platforms is advantageous.

Responsibilities

• Plan, execute, and optimize paid campaigns across multiple platforms.
• Monitor performance metrics and make data-driven adjustments.
• Collaborate with account managers for successful campaign execution.

Skills

Campaign management

Data analysis

Digital marketing

Social media management

Performance optimization

Education

NQF level 6 qualification

Additional digital marketing qualifications

Tools

Google Analytics

Display & Video 360

Campaign Manager 360

Job description

Time left to apply: End Date: July 10, 2025 (7 days left to apply)

Job requisition id: R36351

Job Description

To take responsibility for planning, executing, and optimising paid campaigns of the Internal Internet Capability and is also responsible for data, tech, AI, and campaign execution within their channels.

This requires cross-functional collaboration with several BU’s and teams in FRG, for end-to-end data and campaign flows into and from Internet Capability.

Position: Display Specialist

As a Channel Specialist - Display, you will be responsible for planning, executing, and optimizing paid display and social media campaigns within the Internal Internet Capability. This role involves managing data, technology, AI, and campaign execution across DV360 and social media channels.

You will collaborate with various business units within FRG, including Channels, Sub Segments, Retail and Commercial Sales, and Interaction Enablers, to ensure seamless data and campaign flows.

Key qualities include vision, energy, passion, and a desire to learn, along with the ability to work effectively across diverse stakeholders.

Responsibilities include:

• Planning, executing, and optimizing paid campaigns across platforms like Display & Video 360, CM360, Facebook, Twitter, LinkedIn, TikTok, etc., aligned with digital strategy.
• Managing campaign budgets for optimal ROI.
• Adjusting campaign settings to improve performance.
• Monitoring performance metrics and making data-driven adjustments.
• Ensuring campaigns follow platform best practices and guidelines.
• Implementing A/B testing and optimization strategies.
• Using analytics tools like Google Analytics to analyze data and inform decisions.
• Providing insights and reports on campaign performance and ROI.
• Collaborating with account managers and stakeholders for successful campaign execution.
• Maintaining clear communication on campaign progress.
• Staying updated on trends in data, tech, and AI.

Requirements:

• NQF level 6 qualification.
• Additional digital marketing or analytical qualifications.

Experience:

• At least 3 years in campaign management/performance roles managing high-performance data-driven campaigns.
• Experience with Google Marketing Platforms (Display & Video 360, Campaign Manager 360).
• Experience with paid social media platforms (e.g., Facebook, Twitter, LinkedIn, TikTok) is advantageous.
• Experience with analytics tools like Google Analytics.

Opportunities include:

• Networking and collaboration across segments and teams.
• A challenging and innovative work environment.

Ideal candidate:

• Curious and courageous, eager to learn and explore new ideas.
• Obsessed with mastery and continuous improvement.
• Open to ongoing personal development.

If interested, apply now. We look forward to engaging with you!

#FNB #Post #LI-TM10

Job Details

Note: Applications close on 10/07/25. Please submit before this date.

All appointments follow FirstRand Group’s Employment Equity plan. Candidates with disabilities are encouraged to disclose their status voluntarily. Confidentiality is maintained unless legally required to disclose.

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About Us

FNB offers a range of financial and insurance products, innovative digital solutions, and has received multiple awards. We aim to build a rewarding career while making a positive impact on people's lives.