Description
Summary :
Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. This role serves as the lead in the organization between the category / brand teams and commercial operating teams to communicate initiatives to bottlers and customer teams. The successful candidate should be able to demonstrate relationship building and leadership capabilities while working across multiple channels.
Director, Data, Insights and Analytics
Responsible for effective communication of Commercial Drivers of the Business in “What Happened?” and “Why Did It Happen?” formats; will oversee a team dedicated to delivering data-driven insights and analytics solutions that enable actionable strategies for commercial success in the Africa Operating Unit (OU). This role is critical to supporting revenue growth, improving decision-making, and driving measurable impact across markets and channels. Will be responsible for managing data infrastructure, advanced analytics, insights generation, and execution alignment with cross-functional teams, including total support of the Commercial Organization.
Function Related Activities / Key Responsibilities (Top 5-8 core responsibilities):
- Define and implement the data and analytics strategy, ensuring alignment with broader commercial and AOU Goals.
- Own the development and maintenance of data pipelines, infrastructure, and governance frameworks to ensure clean, accurate, and accessible data.
- Leverage internal and external data sources (e.g., bottler data, Nielsen, Panel, Macro) to support actionable insights with Standard Reporting.
- Translate complex analytics into clear, actionable insights and decision frameworks for the commercial organization and key stakeholders.
- Deliver real-time dashboards, reports, and presentations to track performance as well as Commercial Input metrics.
- Develop predictive analytics models (e.g., demand forecasting, price elasticity, promo effectiveness) to enable proactive commercial strategies in markets with dynamic challenges (e.g., inflation, affordability).
- Become champions of Commercial Advanced Analytics tools such as Copilot, PvP, TPO.
Functional Skills :
- Strong strategic & systematic thinking (forward-looking vision and anticipating future needs).
- Identifies client needs and creates value; proven ability to work with high degree of autonomy once given direction.
- Strong Problem Solving & Analytical skills; ability to draw actionable insights from data; experience with sales analytics.
- Solid experience in data integration tools and cloud platforms.
- Thrive under pressure and maintain focus to make effective OBPPC decisions in an Agile manner.
- Deep understanding of commercial operations within AOU.
- Hands-on experience with syndicated data (Nielsen, Kantar, IRI) and building unified dashboards for decision-making.
- Exceptional ability to turn raw data into actionable insights through advanced modeling (e.g., price elasticity, forecasting, churn analysis).
- Strong proficiency in analytical tools (Excel, Programming, AI) and visualization platforms (Power BI, Tableau, Looker).
Education Requirements :
- Minimum Required: Bachelor’s degree (engineering, finance, business, economics).
- Preferred Level: Master’s degree in business or associated field.
Related Work Experience :
- Minimum of 7+ years’ experience in sales, finance, or RGM with expertise in customer planning, focused on delivering results in a complex, distributed environment.
- Demonstrated ability to deliver results; ability to make decisions in ambiguous situations.
- Business performance management – practical experience using data systems to track and steward frontline initiative execution.
- Demonstrated experience using analytics to drive commercial results, including pricing, portfolio optimization, and execution strategies.
Preferred Level :
- Extensive experience (10+ years).
- Field and headquarter experience working closely across finance, sales & marketing, BIS, etc.
- Business operations experience with execution accountability.
Skills :
- Strong strategic & systematic thinking (forward-looking vision and anticipating future needs).
- Identifies client needs and creates value; proven ability to work with high degree of autonomy once given direction.
- Strong Problem Solving & Analytical skills; ability to draw actionable insights from data; experience with sales analytics.
- Effective communication and relationship-building at senior organization levels; clear & simple messaging of long-term vision.
- Grows diverse, high-performing teams through talent management.
What We Can Do For You :
- Iconic Brand: Work on the most recognized brand in the world and be part of developing its next chapter.
- Exposure to World Class Leaders: Access to global marketing leaders to expand your network and exposure to emerging digital platforms and marketing insights.
- Creative Team Culture: Be inspired by top brand leaders and agencies, fostering a culture of innovation and risk-taking.
Skills :
- Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, KPIs, Leadership, Marketing Campaigns, Media Planning, Microsoft Office, People Management, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, SEM, SEO, Teamwork, User Experience Analysis