Director of Marketing & Communication

Accor Hotel; Cape Town; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

A leading company in luxury hospitality is searching for a Director of Marketing & Communication to strategize brand initiatives and digital engagement. This pivotal role will ensure brand visibility through innovative marketing and communications, focusing on sustainability and conservation. Ideal candidates should possess over 10 years of marketing experience and a passion for community impact.

Qualifications

• 10 Years of experience in Digital Marketing, Communications, or Public Relations.
• Experienced in developing and overseeing marketing strategies.

Responsibilities

• Lead brand strategy and oversee digital marketing efforts.
• Manage marketing budgets and track campaign performance.
• Develop engaging content for various platforms.

Skills

Digital Marketing

Brand Management

Public Relations

Analytical Skills

Interpersonal Skills

Education

Bachelor’s Degree in relevant field

Job description

Job title : Director of Marketing & Communication

Job Location : Western Cape, Cape Town Deadline : June 21, 2025 Quick Recommended Links

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Job Description

• The Director of Marketing & Communication for Mantis Collection leads the development and execution of the brand’s global marketing and communications strategy, with a core focus on strengthening brand equity and visibility. This strategic role ensures a consistent, compelling, and innovative brand presence across all platforms—driving awareness, guest engagement, and market positioning in line with Mantis’ unique vision of conservation-led, luxury hospitality.

Strategy & Brand Development

• Develop and implement integrated marketing communications strategies that align with short- and long-term business goals, drive brand awareness, lead generation, and customer retention.
• Define and uphold Mantis’ brand positioning, voice, and storytelling framework, ensuring consistency across all platforms while supporting innovation that reflects the core pillars of sustainability, conservation, and luxury hospitality.
• Set clear and time-bound brand, digital and marketing objectives, reporting progress monthly and aligning efforts across hotel-level marketing teams to broaden impact.

Digital Marketing & Web Management

• Lead the execution of digital campaigns across SEO, SEM, email marketing, display advertising, and social media, optimizing performance through data insights and testing.
• Manage and maintain the Mantis website (WordPress), ensuring content is current, technically sound, and aligned with strategic messaging.
• Elevate web presence by ensuring an innovative and user-focused digital experience, supported by ongoing performance tracking, content refreshes, and issue resolution in partnership with developers
• Content Creation, Social Media & Engagement
• Create and oversee engaging content for digital and print platforms including websites, blogs, social media, and newsletters that communicate Mantis’ values and experiences.
• Manage the content calendar and maintain messaging consistency across channels.
• Grow and engage Mantis’ community across key social platforms (LinkedIn, Instagram, Facebook, X, YouTube), fostering interaction and driving brand loyalty.

Brand Management & Creative Oversight

• Serve as brand custodian, ensuring adherence to the Corporate Identity (CI) and maintaining consistency across all marketing materials and touchpoints.
• Oversee the development of brand collaterals and toolkits for corporate and hotel use.
• Direct external creative resources, including agencies, photographers, and designers, and maintain a vetted supplier list to ensure alignment with brand standards and quality expectations.
• Public Relations, Communications & Media Relations
• Develop engaging press materials, media kits, and thought leadership content to position Mantis as a leader in conservation and experiential luxury travel.
• Manage internal and external communications, including newsletters, blogs, and brand messaging.
• Build and maintain strong relationships with global media, influencers, and travel journalists to drive strategic brand exposure.
• Represent Mantis at key industry events, media opportunities, and roundtables.
• Oversee crisis communications to protect brand integrity and ensure resilience in sensitive situations.
• Monitor and report on PR and branding performance to measure impact and guide future strategy.

Campaigns, Partnerships & Event Marketing

• Plan and manage virtual and in-person marketing events, including trade shows, webinars, and hospitality conferences.
• Support brand-aligned campaigns such as Mantis Impact, Mantis Travel Desk, and Accor Loyalty initiatives with tailored marketing support.
• Collaborate with Accor, regional commercial teams, and hotel-level operations to ensure cohesive and aligned marketing campaigns that enhance visibility and drive performance.
• Identify opportunities to amplify brand reach through partnerships with luxury travel influencers, ambassadors, and media professionals.
• Budget Management & Operational Support
• Develop and manage the marketing budget, ensuring efficient allocation of resources in line with strategic priorities.
• Support brand operations teams with the creation and implementation of the annual hotel marketing budget guidelines.
• Work closely with operations to uphold brand strategies and standards at the hotel level, overseeing brand audits and ensuring all brand touchpoints reflect Mantis’ values.
• Track, report, and analyze campaign performance, engagement metrics, and brand sentiment to inform future strategy and demonstrate ROI.
• Use insights from performance data to refine strategies, improve execution, and ensure continuous enhancement of brand presence and marketing effectiveness.

Qualifications

• Bachelor’s Degree in relevant field
• 10 Years of Digital- / Marketing / Communications / Public Relation experience
• Passionate about creating a positive impact in the communities that support and surround our hotels, while championing the core pillars of the brand’s DNA : sustainability, conservation, and local engagement.
• Exceptional management and interpersonal skills
• Proven record in marketing with strong analytical skills for reporting