Director, End to End

The Coca-Cola Company; Johannesburg; On-site; ZAR 90,000 - 120,000; Full time

Job summary

A global beverage leader is seeking a Director, End to End, for the Africa region. The successful candidate will manage cross-functional teams, define execution needs, and ensure seamless communication across various functions. This role is pivotal in integrating the value chain to enhance delivery and market execution. Candidates should possess a Bachelor's degree and have 8-10 years of experience in relevant fields.

Benefits

Exposure to global marketing leaders

Creative culture that supports innovation

Qualifications

• 8-10 years of experience in Commercial, Operations, or Marketing roles.
• Experience in cross-functional or highly matrixed organizations.
• Proven ability to motivate and collaborate with diverse, global teams.

Responsibilities

• Serve as the commercial point of contact across teams.
• Define MVP for each platform according to executional needs.
• Foster strong collaboration with various functions.

Skills

Leadership

Media Planning

Promotional Strategies

Price Management

Marketing Campaigns

Digital Marketing

Teamwork

Education

Bachelor’s degree in marketing, Commerce, Business Administration, or related field

Job description

Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. This role serves as the lead in the organization between the category/brand teams and commercial operating teams to communicate initiatives to bottlers and customer teams. The successful candidate should be able to demonstrate relationship building and leadership capabilities while working across multiple channels.

ROLE PROFILE

Director, END TO END, AFRICA

REPORT TO: SENIOR DIRECTOR, CHANNEL STRATEGY & E2E

Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. This role serves as the lead in the organization between the category, Business functions teams and the commercial operating teams to communicate initiatives to bottlers and customer teams. The successful candidate should be able to demonstrate relationship building and leadership capabilities while working across multiple channels.

An End-to-End (E2E) process encompasses all phases of a business operation, from the initial stages of product/initiative development through to delivery to the end frontline piece of the execution chain. This comprehensive workflow includes critical segments such as Planning, Marketing, Commercial, PAC, Finance, Supply Chain, Franchise etc., ensuring a seamless integration of every operational segment.

In this role, you will be the central commercial point of contact across Commercial, Category, Business Functions (Supply Chain, Legal, PAC, Finance), Franchises, and Bottlers to ensure seamless delivery of System E2E platforms through coordinated efforts and transparent communication. It requires mastery of the end-to-end process phases, structured governance routines, and the integration of prioritization tools to optimize the value chain and deliver on integrated executional needs across channels and markets. By fostering cross-functional collaboration and driving a disciplined execution culture, the role ensures alignment with commercial priorities and delivers impactful results at the point of sale.

What You Will Do For Us

• Serve as the commercial point of contact between: Categories, Business Functions, Franchises, and Bottlers to ensure delivery of System E2E platforms.
• Define MVP (Minimum Viable Product) for each platform according to executional needs.
• Integrate and optimize the entire value chain to meet market and executional needs (per channel).
• Master the E2E process phases and timings (Design, Development, Execution).
• Foster strong collaboration with Marketing, Finance, Planning, Legal, Supply Chain, HR, Franchise Leadership, and Bottlers to ensure alignment with commercial priorities.
• Ensure transparent communication across all functions and with frontline teams.
• Establish and lead the governance model, including routines, to ensure flawless planning.
• Facilitate decision-making processes and raise red flags in a timely manner.
• Implement prioritization tools to streamline execution at POS.
• Establish an annual & quarterly program calendar.
• Drive a disciplined execution culture.
• Lead 360° integrated activation strategies into E2E platforms, impacting NSR growth, system margins, and basket incidence.
• Manage E2E platforms across various business functions to ensure KPI delivery, on-time platform delivery, and impactful market execution.

Expected Behaviors And Skills

• Situational leadership across organizational levels.
• Set the agenda for flawless E2E processes.
• Strong communication skills to engage stakeholders.
• Ability to conduct robust discussions ensuring process alignment with expectations.
• Curiosity and mastery of the entire execution process to identify continuous improvement opportunities.

Qualification And Experience

• Bachelor’s degree in marketing, Commerce, Business Administration, or related field.
• 8-10 years of experience in Commercial, Operations, or Marketing roles.
• Experience in cross-functional or highly matrixed organizations.
• Proven ability to motivate and collaborate with diverse, global teams.
• Track record of delivering results through leadership and growth behaviors.

What We Can Do For You

• Work on the most recognized brand in the world and contribute to its next chapter.
• Gain exposure to global marketing leaders and emerging digital platforms.
• Be part of a creative culture that supports innovation and risk-taking.

Skills

Leadership, Media Planning, Promotional Strategies, Price Management, KPIs, Marketing Campaigns, Category Management, Integrated Marketing, Sales Analysis, Competitor Analysis, Marketing Strategies, Product Roadmapping, User Experience Analysis, SEO, Microsoft Office, Communication, People Management, Digital Marketing, SEM, Brand Management, Teamwork, Finance Strategy, Financial Forecasting.

Annual Incentive Reference Value Percentage: 30%