Director, Competitive Capabilities

Coca Cola; Johannesburg; On-site; ZAR 1,200,000 - 1,500,000; Full time

Job summary

A leading beverage company in Johannesburg is looking for an experienced individual to lead commercial execution initiatives. This role demands over 10 years of expertise in commercial planning, strong analytical skills, and effective communication with internal stakeholders and bottling partners. Candidates should possess strategic thinking and leadership abilities to influence bottlers and drive market opportunities.

Benefits

Exposure to global marketing leaders

Creative culture encouraging innovation

Networking opportunities

Qualifications

• 10+ years in leadership roles in commercial planning and execution.
• Proven RTM expertise and strategic thinking.
• Strong analytical, conceptual, and system management skills.

Responsibilities

• Implement commercial execution capability plans.
• Oversee the implementation of Value to Market framework.
• Communicate market opportunities to leadership.

Skills

Brand Management

Category Management

Communication

Leadership

Digital Marketing

Sales Analysis

Job description

Summary :

Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. This role serves as the lead in the organization between the category / brand teams and commercial operating teams to communicate initiatives to bottlers and customer teams. The successful candidate should demonstrate relationship building and leadership capabilities while working across multiple channels.

Key Working Parameters

Focus, Scope, & Impact :

• Implement commercial execution enablement & capability plans on V / RTM (and consumer) to support distribution expansion, in-outlet execution, and system capability for growing top-and bottom lines, using Value to Market (VTM) to reach the target consumers effectively.
• Leverage understanding of execution levers to accelerate distribution, equipment management, salesforce effectiveness, out-of-stocks, and cost-to-serve optimization using RTM framework, thereby growing revenue and reducing costs.
• Develop alternative "Value to Market" solutions to maximize brand availability and optimize revenue growth from targeted brands.
• Oversee the implementation of the Value to Market Framework & tools, focusing on scalable, long-term deployable system solutions for KO and bottlers.
• Evolve, scale, and integrate iRED with Segmented Execution; influence bottlers to expand iRED as a platform for category growth and competitive insights.
• This role involves end-to-end system capability deployment, customized for different market contexts and bottler capabilities, in collaboration with Global C&CL and bottlers.

Key Success Parameters

Experience

• 10+ years in leadership roles in commercial planning and execution, with expertise in RTM/VTM, innovation, and channel strategy.
• Preferably with bottler commercial experience.
• Thought leadership and ability to generate innovative strategies for market reach.
• Deep knowledge of Coca-Cola system, including RTM, customer relations, bottler economics, and system tools.
• Strong analytical, conceptual, and system management skills.

Work Focus

• Proven RTM expertise and strategic thinking, with strong business analytics skills.
• Ability to influence bottlers and secure investments in VTM capabilities.
• Strong communication skills to drive cross-functional and cross-system alignment.
• Understanding of system fundamentals, growth drivers, and commercial finance.
• Leadership, collaboration, project management, and negotiation skills, with experience managing complex projects involving multiple stakeholders.

Communication Focus

• Effective communication with internal stakeholders and bottling partners.
• Communicate market opportunities, VTM priorities, and plans to leadership and senior management.
• Align VTM initiatives and strategies with bottler leadership.

Key Knowledge Requirements

Mastery Of (Required) :

Value / Route to Market Portfolio Management System Economics Commercial Execution

Broad Expertise In (Good to Have) :

Segmentation Customer Management Commercial Planning

What We Can Do For You

• Work on the most recognized brand in the world and contribute to its next chapter.
• Gain exposure to global marketing leaders and expand your professional network.
• Be part of a creative culture that encourages innovation and risk-taking.

Skills :

Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, KPIs, Leadership, Marketing Campaigns, Strategies, Media Planning, Microsoft Office, People Management, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, SEM, SEO, Teamwork, User Experience Analysis