Director, Competitive Capabilities

The Coca-Cola Company; Johannesburg; On-site; ZAR 500,000 - 600,000; Full time

Job summary

A leading beverage company in Johannesburg seeks a seasoned professional to oversee commercial execution and enhance brand availability. Candidates should have over 10 years of experience in commercial planning and execution, with strong leadership and analytical skills. This role emphasizes cross-functional communication and strategic thinking. Join a dynamic team that celebrates innovation and growth.

Benefits

Exposure to global marketing leaders

Creative team culture

Support for innovation and risk-taking

Qualifications

• 10+ years in leadership roles within Commercial planning and execution.
• Preferably with Bottler commercial experience.
• Strong analytical, conceptual, and system management skills.

Responsibilities

• Implement commercial execution enablement and capability plans.
• Lead development of alternative Value to Market solutions.
• Engage internal stakeholders and communicate opportunities.

Skills

Brand Management

Channel Strategy

Communication

Digital Marketing

Finance

Leadership

Project Management

Negotiation

Job description

Location(s): South Africa

City/Cities: Johannesburg

Travel Required: 00% - 25%

Relocation Provided: No

Job Posting End Date: August 21, 2025

Shift:

Job Description Summary:

Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. This role serves as the lead in the organization between the category/brand teams and commercial operating teams to communicate initiatives to bottlers and customer teams. The successful candidate should demonstrate relationship building and leadership capabilities while working across multiple channels.

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

• Implement commercial execution enablement & capability plans on V/RTM (and consumer) that support distribution expansion, in-outlet execution, and system capability for growing top-and bottom lines, using Value to Market (VTM) to determine the best approach to reach the consumer within the targeted occasion.
• Leverage understanding of all key execution levers to accelerate distribution, Equipment management, Salesforce effectiveness, Out-of-stocks & Cost-To-Serve Optimization using RTM framework (sense, shape, and service) to grow revenue and manage costs.
• Lead development of alternative “Value to Market” solutions to maximize brand availability and revenue growth from targeted brands.
• Oversee implementation of the Value to Market Framework & tools, focusing on scalable long-term solutions for KO and Bottlers.
• Develop, scale, and integrate iRED with Segmented Execution, influencing bottlers to improve and expand iRED as a platform for category growth.
• This role involves deploying a system capability end-to-end in collaboration with Global C&CL and bottlers, tailored to market context and bottler capability.

Key Success Parameters

Experience:

• 10+ years in leadership roles within Commercial planning and execution, with skills in RTM/VTM, Innovation, and Channel strategy.
• Preferably with Bottler commercial experience.
• Thought leadership in innovative business strategies and consumer reach.
• Deep knowledge of Coca-Cola system, RTM, customer influence, bottler economics, and system tools.
• Strong analytical, conceptual, and system management skills.

Work Focus:

• Proven RTM expertise, strategic thinking, and business analytics skills.
• Ability to influence bottlers and invest in VTM capabilities for growth.
• Strong communication skills for cross-functional and cross-system alignment.
• Understanding of system fundamentals and growth drivers across markets.
• Leadership, collaboration, project management, and negotiation skills for complex projects.

Communication Focus:

• Engage internal stakeholders and bottling partners.
• Communicate market opportunities and VTM initiatives to leadership and bottlers.

Key Knowledge Requirements:

Mastery Of: Value/Route to Market Portfolio Management, System Economics, Commercial Execution

Broad Expertise In: Segmentation, Customer Management, Commercial Planning

What We Can Do For You:

• Work on the most recognized brand globally.
• Exposure to global marketing leaders and digital platforms.
• Be part of a creative team culture supporting innovation and risk-taking.

Skills:

Brand Management, Channel Strategy, Communication, Digital Marketing, Finance, Leadership, Project Management, Negotiation, etc.

Our Purpose and Growth Culture:

We foster an inclusive, growth-oriented culture grounded in our purpose to refresh the world and make a difference. We value curiosity, empowerment, inclusiveness, and agility. Learn more at Our Purpose and Vision.