Director, Commercial Frontline, Southern Cluster

The Coca-Cola Company; Johannesburg; On-site; ZAR 1,200,000 - 1,600,000; Full time

Job summary

A leading beverage company in Johannesburg is seeking a Director, Commercial FRONTLINE to lead the integration of the commercial strategy into processes. The successful candidate will drive the Commercial Agenda, ensure alignment with market dynamics, and collaborate with stakeholders to optimize marketing campaigns. This position requires over 10 years of commercial leadership experience and strong analytical skills.

Benefits

Work on iconic brands

Exposure to global marketing leaders

Collaborate with top-tier creative teams

Qualifications

• 10+ years in Commercial leadership.
• Proven execution excellence and strategic skills.
• Experience with Bottling Systems/Franchise is desirable.

Responsibilities

• Drive the integrated Commercial agenda.
• Ensure business and commercial metrics are met.
• Approve marketing campaigns.

Skills

Leadership

Commercial execution

Analytical thinking

Negotiation

Teamwork

Tools

Microsoft Office

Job description

Location(s): South Africa

City/Cities: Johannesburg

Travel Required: 00% - 25%

Relocation Provided: No

Job Posting End Date: August 21, 2025

Shift:

Job Description Summary:

Our vision is loved brands, done sustainably, for a better shared future. We strive to provide excellence in ingredients, innovation, design, and marketing. This role leads communication between the category/brand teams and the commercial operating teams, to relay initiatives to bottlers and customer teams. The successful candidate should demonstrate relationship building and leadership skills across multiple channels.

Role Profile

Director, Commercial FRONTLINE

Key Working Parameters

The key Commercial Partner for the Franchise & Bottling System in the market. Lead the integration of the Commercial Strategy into our processes to deliver system value. Act as the primary commercial thought leader and partner, working closely with Frontline Marketing to ensure commercial strategies are incorporated into marketing plans.

Focus, Scope, & Impact:

Drive the integrated Commercial agenda, build and develop the Commercial ABP, prioritize commercial initiatives quarterly, and ensure alignment with market dynamics. Represent the Franchise & Bottler challenges and opportunities in various forums, and oversee the commercial input in marketing campaigns and strategies.

Key Success Parameters

Experience

• 10+ years in Commercial leadership, with skills in strategy, revenue management, segmentation, route to market, and negotiation.
• Proven execution excellence and strategic, analytical, and interpersonal skills.
• Experience with Bottling Systems/Franchise is desirable.

Deliverables

• Implement the Commercial Strategy (ABP).
• Drive the Commercial Agenda and prioritize initiatives.
• Ensure business and commercial metrics are met.
• Leverage teams to address key business challenges and opportunities.
• Approve marketing campaigns and ensure integration with commercial strategies.

Work Focus

• Strong system acumen, leadership, and collaboration skills are essential.
• Must possess analytical, strategic thinking, and consumer and commercial understanding.
• Ability to drive cross-functional support and system alignment.

Communication Focus

• Effective communication with internal stakeholders, customers, and bottlers at senior levels.

Knowledge Requirements

Mastery Of (Required): Leadership, influencing, commercial execution, channel strategy, revenue growth management, system & customer economics.

Broad Expertise In (Good to Have): Franchise leadership, trade marketing, key accounts management.

What We Can Do For You

• Work on iconic brands and be part of their next chapter.
• Exposure to global marketing leaders and digital insights.
• Collaborate with top-tier creative teams and agencies.

Skills:

Brand management, category management, communication, competitor analysis, digital marketing, finance strategy, KPIs, leadership, marketing campaigns, media planning, Microsoft Office, people management, product roadmapping, promotional strategies, sales analysis, SEM, SEO, teamwork, user experience analysis.

Our Purpose and Growth Culture:

We foster an inclusive, growth-oriented culture grounded in our purpose to refresh the world. We value curiosity, empowerment, inclusivity, and agility. Learn more about our behaviors and how to embody them at Coca-Cola.