Director, Coca-Cola Zero Sugar, Africa

The Coca-Cola Company; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading beverage corporation is seeking a Brand Manager to lead the development of brand growth strategies while collaborating with various stakeholders. The ideal candidate will have over 8 years of experience in brand management, strong collaboration skills, and a Bachelor’s degree, preferably with an MBA. Join us to refresh the world and make a difference.

Qualifications

• 8+ years of experience in brand management and/or marketing.
• FMCG experience is an added advantage.
• Ability to translate global brand vision into business plans.

Responsibilities

• Lead brand growth strategies and business plans.
• Collaborate with internal and external stakeholders.
• Drive commercialization of brand positioning and innovation.

Skills

Brand management

Marketing in consumer-packaged goods

Collaboration skills

Communication skills

Education

Bachelor’s degree

MBA preferred

Job description

Overview

Location(s): Nigeria

City/Cities: Lagos

Travel Required: 00% - 25%

Relocation Provided: No

Job Posting End Date: September 21, 2025

Job Description Summary

What You will Do:

• Leads development of annual and multi-year brand growth strategies and business plans for a global brand in the Africa Operating Unit to deliver against overall brand vision and business objectives
• Partners with internal (e.g., R&D, Supply Chain, Commercial, Zones) and external (e.g., customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging, and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives
• Drives commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions
• Role works closely with the global category lead for their brand to bring global visions/strategies to life in the Africa Operating Unit
• Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution

Role Requirements

• Bachelor’s degree required, MBA preferred
• +8 years of experience in brand management and/or marketing in consumer-packaged goods, beverage experience ideal
• FMCG experience an added advantage
• Ability to translate global brand vision/strategy through development of annual brand business plans along with corresponding resource requirements
• Strong collaboration skills including ability to build partnerships, establish trust & credibility and influence across all levels of leadership
• Excellent oral and written communication skills with ability to tailor communications to audience and providing clear
• Ability to effectively prioritize short and long-term business priorities and communicate & manage key tradeoffs and implication

Skills

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.