Director, Channel Strategy, Traditional Trade & Wholesale

Coca Cola; Johannesburg; On-site; ZAR 1,561,000 - 2,256,000; Full time

Job summary

A leading global beverage company is seeking a Director of Channel Strategy for Traditional Trade & Wholesale. This role focuses on designing transformative strategies driven by in-depth shopper insights to accelerate sustainable growth in the African markets. The ideal candidate will have significant experience in channel strategy, planning, and leadership. This is an opportunity to work with iconic brands and collaborate with world-class leaders.

Benefits

Work on an iconic brand

Exposure to global marketing leaders

Creative team culture

Qualifications

• Deep shopper and channel insights experience.
• Capabilities to design and implement channel strategies.
• Experience in leading multi-channel strategies.

Responsibilities

• Design and implement transformative channel strategies.
• Collaborate across networks and franchises.
• Drive revenue growth and enhance system performance.

Skills

Commercial Channel Strategy

Data-Based Decision Making

Trade Marketing

Leadership

Brand Management

Category Management

Tools

Microsoft Office

Job description

Overview

Description

Summary: ROLE PROFILE

Director, Channel Strategy TRADITIONAL TRADE & WHOLESALE

REPORT TO : SENIOR DIRECTOR, CHANNEL STRATEGY & E2E

In this role, you will design and implement transformative Traditional Trade and Wholesale channel strategies driven by deep shopper and channel insights to accelerate sustainable growth. You will set long-term strategic plans, collaborating across networks, franchises, and bottling partners to create winning execution strategies and capability development. Additionally, you’ll define execution guidelines, including the Picture of Success for quarterly platforms (4x4), develop value-added programs, and optimize market dynamics to drive revenue growth and enhance system performance.

The role of the Traditional Grocery Channel Strategy Director for the Africa Operating Unit (AOU) is undergoing a transformation, with over 60% of its scope being redefined to include a completely new mandate: leadership of the Wholesale Channel in addition to Traditional Grocery with complexity and strategic significance. The pivot in this role is transformative because it refocuses from a channel-specific lens to a multi-channel leadership mandate, tasked with driving long-term strategies for the AOU and Top 10 markets.

Focus, scope & impact

Mastery Of (Required): Commercial Channel Strategy, Planning & Execution Channel & Shopper / Trade Marketing Leadership & Influence at Senior Level Analytics / Data-Based Decision Making Operational Experience

Broad Expertise (Good to Have)

Customer Management Bottler Experience VTM / RGM Marketing

What We Can Do For You

• Iconic Brand : Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders : Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Creative Team Culture : Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

Skills

Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Microsoft Office, People Management, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Teamwork, User Experience Analysis