Director, Area Marketing

Findojobs South Africa; Gauteng; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

A global technology firm is seeking a Marketing Director in Gauteng to lead consumer and business strategies. Responsibilities include developing marketing programs and measuring performance metrics. The ideal candidate must possess a Bachelor's degree and have significant experience in marketing and project leadership. Strong communication and analytical skills are essential for this role.

Qualifications

• Experience in marketing and project leadership.
• Ability to leverage data for insights and campaign development.
• Strong communication skills effective with stakeholders.

Responsibilities

• Develop marketing programs to increase Mastercard card issuance.
• Leverage sponsorships and platforms for maximum impact.
• Measure program performance and develop metrics for tracking.

Skills

Marketing experience

Project leadership

Data analysis

Creative advertising

Strong communication

Customer-focused mindset

Analytical skills

Education

Bachelor's degree

Job description

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology, innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

Title and Summary

Director, Area Marketing Mastercard is a global technology company in the payments sector. We power payments and provide products and services for individuals and industries all around the world. Our people, technology, data, and brand provide the capabilities that drive our success. We believe in connecting people to priceless possibilities.

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology, innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

Role Overview

The Southern Africa team is seeking a Marketing Director to lead our consumer and business strategy, focusing on innovation and problem-solving. The ideal candidate is passionate about the consumer journey, creating cardholder value, highly motivated, curious, analytical, and entrepreneurial.

Responsibilities

• Develop marketing programs to increase Mastercard card issuance and usage, including incentives, relationships, and communication activities.
• Leverage sponsorships and platforms across PR and promotions for maximum impact.
• Develop marketing intelligence to create valued and differentiating programs, establishing Mastercard as a preferred business resource.
• Lead execution of segmented marketing strategies (B2B and B2C), including advertising, promotions, and sponsorships.
• Contribute to go-to-market plans, leveraging consumer insights.
• Identify segment needs to develop consumer marketing campaigns.
• Measure program performance and develop metrics for tracking.
• Manage marketing budget to ensure campaigns stay within allocations.

Qualifications

• Bachelor's degree required.
• Experience in marketing, project leadership, and innovation.
• Ability to leverage data for insights and campaign development.
• Experience with creative/advertising across channels.
• Ability to demonstrate ROI for initiatives.
• Strong communication skills, effective with stakeholders including C-suite.
• Customer-focused mindset.
• Analytical, strategic, emotionally intelligent, and problem-solving skills.
• Ability to collaborate and work independently.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks come with inherent risks. Employees must:

• Abide by security policies.
• Maintain confidentiality and integrity.
• Report security violations.
• Complete mandatory security training.