Direct Channel Marketing Manager

BP International; Johannesburg; Hybrid; ZAR 600,000 - 800,000; Full time

Job summary

A leading company in energy solutions is seeking a Direct Channel Marketing Manager based in Johannesburg, Gauteng. This role involves developing and executing marketing initiatives in relevant channels to support strategic delivery. The ideal candidate will be experienced in B2B and B2C activation, skilled at leading campaigns, and will play a crucial role in driving performance in alignment with company goals. The position offers a hybrid work model, allowing flexibility and diverse working arrangements.

Benefits

Flexible working options

Collaboration spaces in a modern office

Qualifications

• Extensive experience in Marketing, preferably in both B2B and B2C environments.
• Proven track record in campaign execution and working with agencies.
• Fluency in local languages is preferred.

Responsibilities

• Develop and implement annual marketing plans to achieve volume, turnover and margin targets.
• Coordinate and handle marketing campaigns with agencies.
• Collaborate with the Direct Sales Team to execute marketing activation plans.

Skills

Agility core practices

Customer centric thinking

Decision Making

Digital fluency

Loyalty Management

Education

University degree or equivalent experience

Job description

Job title : Direct Channel Marketing Manager

Job Location : Gauteng, Johannesburg Deadline : August 01, 2025 Quick Recommended Links

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Job Description :

• Works with the Southern Africa Marketing Manager for the effective process of all marketing programmes for the business to underpin market strategy and Southern Africa Business Plan delivery. The role is responsible for developing and execution of marketing initiatives in relevant channels in the region and as such works closely with sales channel leads and channel partners.
• Responsible in the market for ASP, Product launch, Project delivery and Activation of marketing activities in the channel.

About bp

• Our purpose is to deliver energy to the world, today and tomorrow. For over 100 years, bp has focused on discovering, developing, and producing oil and gas in the nations where we operate. We are one of the few companies globally that can provide governments and customers with an integrated energy offering. Delivering our strategy sustainably is fundamental to achieving our ambition to be a net zero company by 2050 or sooner.

Key Accountabilities

• Leads OEM (Original Equipment Manufacturer), Fleet, Franchise Workshop and Industrial product portfolio in line with South African requirements according to strategical ambitions, makes sure the portfolio meets local needs within global guardrails; identify gaps, launch new products, identify simplification opportunities and improvement areas.
• Develop and implement annual marketing plans to deliver volume, turnover and gross margin targets for the channel.
• Plan, lead Direct Channel ASP budget, tracking of ROI with post evaluations covering results and learnings.
• Brief, handle agencies and resources needed to deliver marketing campaigns
• Coordinate, collect market insights within applicable competition law to deliver tactical marketing plans, winning customer development propositions and support strategy planning.
• Own the pipeline fill in priority sectors and work closely with Direct Sales Team and Technical on pipeline conversion.
• Develop and deploy customer valuable offers that go beyond lubricants.
• Integrate best practises from other markets and identify collaboration growth opportunities within bp Castrol.
• Coach Distributors on their marketing plans in alignment with Castrol growth strategy.
• Work closely with the Direct Sales Team to plan and deliver marketing activation plans with full customer alignment to drive in year performance and strategic goals.
• Connect as appropriate with the Global, Africa and META marketing teams to ensure appropriate product proposition for the channel.

Education

• University degree or equivalent experience, Experience in Sales and Marketing will be huge plus.

Experience

• Substantial experience in Marketing
• Experience in B2B and B2C marketing activation essential
• Experience in disciplined marketing campaign execution
• Experience of working with agencies across multiple channels and countries
• Experience of working in a matrix organization
• Strong interpersonal and communication skills
• Loyalty Management : Skilful
• Category management and planning : Expert
• Performance Monitoring : Skilful
• Brand management : Skilful
• Project & relationship Management : Skilful
• Fluency in local languages of the designated geographies in both verbal and writing
• We support our people to learn and grow in a diverse and challenging environment.
• We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.
• There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life.
• These benefits can include flexible working options, collaboration spaces in a modern office environment, and many others benefits!
• We operate a hybrid model with 60% from the office and 40% from home with flexibility as agreed with line management.

Travel Requirement

• Negligible travel should be expected with this role

Relocation Assistance :

• This role is not eligible for relocation

Remote Type :

• This position is a hybrid of office / remote working

Skills :

• Agility core practices
• Customer centric thinking
• Decision Making
• Digital fluency
• Loyalty Management
• Sector, market
• customer and competitor understanding

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