Digital Strategy lead

The Up&Up Group (affiliated to the global M&C Saatchi Group); Johannesburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

A leading creative company in Africa seeks a seasoned Digital Marketing Strategist with a bold approach. The role demands strong expertise in various digital channels and the ability to manage multiple campaigns while ensuring client satisfaction and innovative outcomes. This is a strategic position aimed at driving measurable engagement through cutting-edge marketing solutions.

Qualifications

• Minimum 5 years of experience in digital strategy.
• Experience with high-profile clients or global brands.
• Ability to interpret metrics for optimisation.

Responsibilities

• Manage multiple digital marketing campaigns and teams.
• Develop innovative digital strategies that resonate with audiences.
• Analyze performance metrics and provide actionable insights.

Skills

Creativity & Innovation

Project Management

Client-Centric Approach

Communication

Analytical Skills

Collaboration

Education

Matric Certificate with college or university exemption

Marketing or advertising qualification

Tools

Asana

Monday.com

ClickUp

Trello

Job description

We are a highly entrepreneurial and opportunity focused company who want to be the most desired creative company on the African continent and beyond. To achieve this, we set out to inspire our people and define ourselves as a Group with one powerful orientation at our core: WE BOLDLY GO. These few words serve as both an invitation and challenge to all our people to always do the BOLD thing, together. The idea that, in the face of considerable challenges & change, we would be daring enough to do something audacious. Challenge yourself. Be bold. Join us.

Must Haves:

Expertise:

• Strong understanding of digital channels, including social media, SEO, SEM, email marketing, programmatic advertising, influencer marketing, content marketing, and performance analytics.
• Experience with emerging platforms like TikTok, Threads, and AI-driven marketing solutions
• Creativity & Innovation
• Ability to translate client objectives into innovative digital strategies that resonate with audiences and drive measurable engagement.
• Familiarity with creating interactive content such as augmented reality (AR) experiences, shoppable ads, and immersive storytelling.

Technical Skills

• Proficient in a wide range of digital marketing tools, including analytics platforms, SEO/SEM tools, social media management tools, AI-driven content tools, and marketing automation platforms. Experienced in working with various CMS platforms for content creation and management.

Communication

• Exceptional verbal and written communication skills with the ability to deliver compelling presentations, reports, and client proposals.
• Skilled in creating persuasive storytelling narratives using data visualisations.

Project Management

• Proven ability to manage multiple projects with agility, meeting deadlines in dynamic environments.
• Expertise in using tools like Asana, Monday.com, ClickUp, or Trello for project coordination.

Analytical Skills

• Advanced skills in interpreting campaign performance metrics and creating actionable insights for optimisation.
• Strong command of predictive analytics and audience segmentation using AI-powered tools like Google AI Insights, Meta Advantage+, and Audience Explorer.

Visionary Thinking

• Ability to anticipate 2025 trends, such as personalised AI-driven marketing, Web3 innovations, and sustainability-focused campaigns.

Client-Centric Approach

• Excellent relationship-building skills, ensuring client objectives are prioritised while driving innovative strategies that meet expectations.

Innovation and Problem-Solving

• Passion for experimenting with emerging tools and technologies to stay ahead of the curve and solve business challenges.
• Familiarity with AI-powered A/B testing and multivariate experiments for campaign performance.

Collaboration

• Adept at working with cross-functional teams, including creatives, developers, and analysts to deliver integrated solutions.
• Comfortable navigating hybrid or remote environments using collaborative tools like Miro, Slack, and Zoom.

Results Orientation

• ·Relentless focus on delivering measurable outcomes, including ROI and conversions

Adaptability

• Agile in navigating fast-paced, evolving digital landscapes, with a proactive approach to integrating changes such as AI-driven tools, evolving social platforms, or new consumer behaviours.

Experience Required

• Minimum 5 years of experience in digital strategy, with a proven ability to work across multiple campaigns and platforms, as well as leadership experience managing teams and client relationships.
• Experience working with high-profile clients or global brands.
• Knowledge of paid media strategy and campaign optimisation.

Qualifications Required

• Matric Certificate with college or university exemption
• Marketing or advertising qualification advantageous
• Experience working with global or start - up brands