Digital Strategist

Findojobs South Africa; Wes-Kaap; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading digital marketing agency in Cape Town is seeking a Senior Digital Strategist. In this role, you will drive innovative digital marketing strategies, engage with clients at the C-suite level, and ensure the effectiveness of campaigns. Ideal candidates are creative visionaries with expertise in data analysis and digital channels. This position offers a unique opportunity to shape consumer journeys and impact clients positively.

Qualifications

• Proven experience in digital strategy development and execution.
• Ability to analyze data and derive actionable insights.
• Strong communication skills to engage with C-suite clients.

Responsibilities

• Drive strategic digital thinking within the agency and with clients.
• Develop and implement innovative digital marketing strategies.
• Lead discussions with C-suite clients to build trust.

Skills

Digital marketing mastery

Data analysis

Leadership skills

Strategic thinking

Creativity

Job description

Role Overview :

Our Cape Town office is offering an exciting opportunity for a Senior Digital Strategist to join our dynamic team. If you’re a creative visionary with a passion for analyzing data, mastering digital channels, and shaping exceptional consumer journeys, this role is for you. You will drive innovative strategies that push the boundaries of digital marketing and e-commerce, inspiring creative teams and impacting our clients positively. We are looking for someone passionate about digital trends, channels, tech, tools, research, and data-driven insights.

Key Roles & Responsibilities :

Leadership :

• Drive strategic digital thinking within the agency and with clients.
• Understand our clients, their businesses, objectives, and brands deeply.
• Present to digitally savvy C-suite clients, leading discussions that build trust and establish the agency’s thought leadership.
• Be the agency's go-to expert for digital insights and recommendations.
• Lead digital innovation by staying ahead of new trends and developments.
• Proactively develop strategies, measurement plans, and proposals that add value for both teams and clients.

Strategic Work :

• Deliver comprehensive reports, research, analysis, audits, planning, pitches, and strategy presentations to help teams and clients achieve their goals.
• Develop digital strategies at both brand and campaign levels, including behavior analysis, customer personas, segmentation, online consumer journeys, channel recommendations, and landscape analysis.
• Create insights from social media listening, website evaluations, usability reviews, and channel planning, including SEO and launch plans.
• Add value and recommendations to existing consumer and brand strategies to develop personalized marketing strategies that enhance customer loyalty and repeat purchases.
• Produce work across various platforms, including websites, apps, e-commerce platforms, SEO, social media, content, influencer marketing, direct marketing, eCRM, and performance marketing.
• Conduct regular competitor, industry, trend, and digital landscape reviews to keep strategies cutting-edge and competitive.

Output Management :

• Lead and collaborate with teams to develop and implement innovative digital marketing and channel strategies that deliver tangible business results.
• Work closely with Clients, Client Service, and Creative teams to ensure effective strategy execution and provide strategic direction when needed.
• Simplify complex ideas to ensure clear alignment among all stakeholders.
• Liaise with external suppliers and stakeholders, such as paid media agencies, for seamless collaboration.
• Review departmental outputs regularly to maintain the effectiveness of channels, tools, and campaigns.
• Keep the agency and leads informed about industry innovations, changes, and collaboration opportunities.