Digital Strategist

Placements24; Soweto; Hybrid; ZAR 959,000 - 1,439,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Professional development

Remote work environment

Job summary

Placements24 is seeking a forward-thinking Digital Strategist to join our team in a fully remote capacity. You will develop and oversee digital strategies that align with business goals, drive growth, and enhance online presence through SEO, content, social media, and UX initiatives.

You will analyze market trends, user behavior, and technology, define KPIs, collaborate with creative and development teams, and stay ahead of emerging digital technologies to deliver measurable results for a

Qualifications

• Proven experience as a Digital Strategist or similar role with successful strategy development.
• Strong analytical skills with proficiency in marketing analytics tools.
• In-depth knowledge of SEO, SEM, social media marketing, content strategy and UX principles.
• Excellent communication, presentation and interpersonal skills.

Responsibilities

• Develop and execute data-driven digital strategies encompassing SEO, SEM, content marketing, social media, and email marketing.
• Conduct market research, competitor analysis and audience segmentation to identify key opportunities.
• Define key performance indicators (KPIs) and establish measurement frameworks to track the success of digital initiatives.
• Collaborate with creative, content, and development teams to ensure cohesive implementation of strategies.
• Stay abreast of emerging digital technologies and trends, recommending innovative approaches.

Skills

Digital strategy

Analytics

SEO

SEM

Social media

Content strategy

UX

Communication

Presentation

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

Adobe Analytics

Job description

About the Role

Our client is looking for a forward-thinking Digital Strategist to join their team in a fully remote capacity. This role is responsible for developing and overseeing comprehensive digital strategies that align with business goals, drive growth, and enhance online presence. You will analyze market trends, user behavior, and technological advancements to create actionable plans for digital marketing, content, and user experience. This position requires a blend of analytical prowess and creative thinking, working closely with various departments to implement effective digital initiatives.

Key Responsibilities

• Develop and execute data-driven digital strategies encompassing SEO, SEM, content marketing, social media, and email marketing.
• Conduct market research, competitor analysis, and audience segmentation to identify key opportunities.
• Define key performance indicators (KPIs) and establish measurement frameworks to track the success of digital initiatives.
• Collaborate with creative, content, and development teams to ensure cohesive implementation of strategies.
• Stay abreast of emerging digital technologies and trends, recommending innovative approaches.

Requirements

• Proven experience as a Digital Strategist , Digital Marketing Manager, or similar role with a track record of successful strategy development.
• Strong analytical skills with proficiency in digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• In-depth knowledge of SEO, SEM, social media marketing, content strategy, and user experience (UX) principles.
• Excellent communication, presentation, and interpersonal skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits

• Competitive salary and the flexibility of a fully remote position.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development, conferences, and training.
• A collaborative and innovative remote work environment.
• Drive impactful digital transformation initiatives for a growing company.