Digital Strategist

Initiate International; Gauteng; On-site; ZAR 40 000 - 80 000; Full time

Job summary

Ein dynamisches Unternehmen sucht einen kreativen Digitalstrategen, der ein Team leitet und innovative Medienstrategien für B2B-Kunden entwickelt. In dieser Rolle sind Sie verantwortlich für die Analyse von Kampagnendaten, die Optimierung von Medienstrategien und die enge Zusammenarbeit mit Vertriebsteams. Wenn Sie eine Leidenschaft für digitale Trends haben und in einem kollaborativen Umfeld arbeiten möchten, ist dies die perfekte Gelegenheit für Sie. Bringen Sie Ihre Fähigkeiten in einem spannenden, schnelllebigen Markt ein und gestalten Sie die Zukunft des digitalen Marketings mit.

Qualifications

• 5-7 Jahre Erfahrung in digitaler Strategie und Medienplanung.
• Nachweisliche Fähigkeit, mehrere Projekte in einem schnelllebigen Umfeld zu managen.

Responsibilities

• Leitung eines Teams von Medienplanern und Strategie-Managern.
• Entwicklung umfassender, datengestützter Medienstrategien für globale Kampagnen.

Skills

Digital Strategy

Media Planning

Demand Generation

B2B Marketing

Data Analysis

Communication Skills

Tools

StackAdapt

DV

GA4

Bombora

Power BI

Microsoft Office

Job description

Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Initiate InternationalDirector of Middle East & Africa - M&A Advisory | Business Consulting | Recruitment in iGaming, Fintech & PaymentsWe're looking for a dynamic Digital Strategist / Media Planner to join our team in Johannesburg.

In this strategic, high-impact role, you'll lead a team of media planners and strategy managers while owning the development of media strategies for global, cross-channel campaigns.

You'll bring together data, market insights, and creativity to drive measurable results for top-tier B2B clients.Key ResponsibilitiesTeam Leadership & Client Strategy : Lead and mentor a team of media planning professionals, while personally overseeing high-value RFPs and complex strategic initiatives.Strategic Media Planning : Develop comprehensive, insight-driven media strategies that align with client goals across global markets—leveraging audience data, performance metrics, and market trends.Client-Facing Strategy Partner : Collaborate with sales and client success teams to shape campaign proposals and represent media strategy in pre-sale meetings as a trusted subject matter expert.Performance & Market Analysis : Use campaign performance and competitive market data to refine strategies, uncover new opportunities, and optimize media planning over time.Insights & Innovation : Enhance client deliverables with competitive analysis, content recommendations, and audience segmentation that strengthen the strategic business case.Cross-Functional Collaboration : Work with operations and product leaders to support the successful rollout of media products and ensure strategies are aligned with evolving capabilities.What We're Looking For5–7 years' experience in digital strategy, media planning, or demand generation, preferably in a B2B marketing environment.Solid knowledge of B2B media channels including lead generation, content syndication, programmatic, and integrated campaigns.Proven ability to manage multiple projects and RFPs in a fast-paced, deadline-driven setting.Data-driven mindset with the ability to translate analytics into actionable strategy.Exceptional communication and storytelling skills – you can distill complexity and clearly articulate marketing strategy and value to both internal and external stakeholders.Experience working with partner networks is a strong plus.Proficient in platforms such as StackAdapt, DV, GA4, Bombora, Power BI, and Microsoft Office (especially Excel & PowerPoint).Tech-savvy and adaptable to new tools and platforms.Highly organized, logical, and detail-oriented.Creative, solutions-oriented thinker with a drive for continuous improvement.Curious, competitive, and always one step ahead of digital marketing trends.A collaborative team player who thrives in global, cross-functional environments.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketingIndustriesMarketing Services and Internet Marketplace Platforms