Digital Strategist

dentsu; Cape Town; On-site; ZAR 350,000 - 600,000; Full time

Job summary

Dentsu is seeking a strategic thinker for a full-time role in Cape Town, focusing on digital strategy development and team management. The ideal candidate will leverage data insights to enhance client engagement, manage junior strategists, and mentor interns while fostering innovation and growth within the team.

Qualifications

• Strong understanding of digital platforms and KPIs.
• Experience in managing teams and mentoring.
• Ability to leverage data to create effective strategies.

Responsibilities

• Develop digital strategies leveraging data insights for social media and content.
• Manage junior strategists and mentorship for interns.
• Review KPIs and ensure objectives are exceeded.

Skills

Data insights

Digital strategy

Team management

Client relations

Job description

Has a deep understanding of the consumer, leverages data and cultural insights to write briefs, and conducts briefings on at least one brand with minimal supervision.

Works closely and collaboratively with creative teams to nurture ideas; is regarded as a go-to person for creative teams.

Accepts increased responsibility and independence in executing important projects, becoming a valued contributor to the lead team.

Demonstrates a creative and inventive spirit, indicating potential for a career in brand strategy.

Builds strong relationships with middle-level marketing clients to earn their trust and respect.

Fosters a collaborative work environment where ideas can flourish.

Has a good understanding of how digital platforms function and how audiences engage with them.

Understands how to achieve specific KPIs on digital platforms.

Job Description:

Key responsibilities:

• Leverage data insights, trends, and brand knowledge to develop digital strategies, including social media, websites, videos, podcasts, and email campaigns for assigned clients. Focuses on project-based work and supports always-on strategies like content planning.
• Work closely with creative leads and account directors to bring innovative ideas, identify synergies, and strategic opportunities for existing clients.
• Proactively seek opportunities to improve work and drive better results collaboratively.
• Build trust with clients by bringing trends, ideas, and innovation into strategic discussions.
• Support leadership and creative teams on new business pitches as needed.

Trends:

• Research, source, and introduce new digital trends to DENTSU CREATIVE, focusing on formats, platforms, and content channels.
• Create and distribute trend reports to educate and upskill staff and clients on new platforms and techniques.
• Build relationships with platform representatives in South Africa.

Reporting and Analytics:

• Review reports for assigned accounts, work with editors to refine reports, and implement insights and recommendations to optimize content.
• Regularly review KPIs to ensure objectives are met or exceeded, demonstrating measurable ROI.

Team Management:

• Manage junior strategists as required.
• Develop team skills and processes for digital strategy delivery.
• Mentor team members, help manage their projects, and motivate them to push their thinking.
• Mentor and develop interns within Dentsu Creative, ensuring their internship is challenging and rewarding, with the goal of retaining them.

Growth and Upskilling:

• Develop a skills development plan in collaboration with leadership to address training and coaching needs.
• Encourage and facilitate exposure to the wider dentsu cross-agency business where possible.

Location: Cape Town

Brand: Dentsu Creative

Time Type: Full time

Contract Type: Permanent

Key Skills: Civil, Bidding, GIS, Capital Market, Cement, Agricultural

Employment Type: Full-Time

Experience: Years

Vacancy: 1