Digital Media Strategist

Hybrid Agency : Havas Media South Africa

Job Description Summary : The Media Development Expert is responsible for developing and deploying best practices for media experiences, specifically for global clients.

The role sits between Strategy and Activation and acts as the point where strategy is translated into media experiences for global clients.

Job Responsibilities :

1. Contribute to champion Havas' unique approach for global clients to 'media planning +' in the form of Mx, emphasizing media experience over media planning, including connection, context, and content.
2. Be instrumental in achieving Mx excellence and designing optimal Mx guidelines for global clients across Havas countries.
3. Work closely with data and strategy teams, as well as client leadership and specialists.
4. Build relationships with creative/content stakeholders and key media owners to ensure optimized and innovative Mx recommendations for global clients.
5. Ensure optimal Mx delivery for global clients in various countries, liaising with relevant internal specialist teams and ensuring process adherence for local implementation.
6. Manage audience planning and data integration from Mx brief to Mx measurement.
7. Maintain quality control on plan recommendations against Mx delivery.
8. Contribute to client satisfaction.

Experience & Industry Background :

8+ years of professional experience in strategic planning, with a focus on media and branding.

Qualifications & Languages :

Bachelor's or Master's degree in Business, Marketing, or Advertising.

Soft Skills & Competencies :

• Managing execution
• Being authentic and open
• Being flexible and adaptable
• Expertise in media and media planning
• Mx expertise (Connection, Context, Content)
• Strong knowledge of partners and suppliers (Media, Tech, Data, Content)
• Advanced Programmatic skills
• OSEP certification

Technical Skills :

• Proficiency with media planning tools
• Knowledge of advertising technologies
• Business intelligence software (e.g., Tableau, Datorama)
• Office software

Contract Type : Permanent

At Havas, we are committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants regardless of age, sex, race, ethnicity, disability, or other factors unrelated to job performance.