Digital Media Strategist

Havas South Africa; Johannesburg; On-site; ZAR 300 000 - 800 000; Full time

Job summary

An established industry player is seeking a Media Development Expert to enhance media experiences for global clients. This role bridges strategy and activation, focusing on innovative media planning that emphasizes connection, context, and content. With over 8 years of experience in strategic planning, you will collaborate with data and strategy teams to create optimal media guidelines and ensure high-quality delivery. This exciting opportunity allows you to build relationships with key stakeholders and contribute significantly to client satisfaction, making a meaningful impact in a dynamic environment.

Qualifications

• 8+ years of experience in strategic planning and media management.
• Strong knowledge of media, tech, and data partnerships.

Responsibilities

• Develop best practices for media experiences for global clients.
• Ensure optimal media experience delivery and client satisfaction.

Skills

Strategic Planning

Media Planning

Brand Management

Audience Planning

Data Integration

Client Relationship Management

Flexibility and Adaptability

Mx Expertise

Education

Bachelor’s degree in Business

Master’s degree in Marketing

Master’s degree in Advertising

Tools

Media Planning Tools

Advertising Technologies

Business Intelligence Software

Job description

Job Location : Gauteng, Johannesburg
Deadline : May 07, 2025

Job Description Summary :

• The Media Development Expert is responsible for developing and deploying best practices for media experiences specifically for global clients.
• The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for global clients.

Mission & Responsibilities

• Contribute to champion Havas unique approach for global clients to ‘media planning +’ in the form of Mx – emphasizing media experience versus media planning which includes connection, context and content.
• Be instrumental in the Mx excellence and design optimal Mx guidelines for global clients across Havas countries.
• Work closely with data and strategy communities as well as client leadership and specialists’ teams.
• Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations for our global clients.
• Ensure optimal Mx delivery for global clients in the countries in liaise with relevant internal specialist teams and make sure processes are respected for local implementation.
• Ensure audience planning and data integration from Mx brief to Mx measurement.
• Ensure quality control on plan recommendation against Mx delivery.
• Contribute to the client satisfaction.

Previous Experience & Industry Background

• 8+ years professional experience in strategic planning.
• Media, Brand.

Qualifications & Languages :

• Bachelor’s or Master’s degree in Business, Marketing or Advertising.
• Managing execution.
• Being authentic and open.
• Being flexible and adaptable.
• Media and media planning.
• Mx Expert (Connection, Context, Content).
• Strong knowledge of partners and suppliers (Media / Tech / Data / Content).
• Advanced Programmatic.
• OSEP.

Technical skills

• Media planning tools.
• Advertising technologies.
• Business intelligence software (i.e. Tableau, Datorama).